Senior Executive - Visual Merchandising

Job Description

BASIC INFORMATIONPosition TitleSenior Visual Merchandiser Executive POSITION OBJECTIVEWe are looking for a creative retail Visual Merchandiser to maximise market share and to provide an excellent in-store experience for our customers. The job holder requires to define, design and implement creative visual merchandising strategy, develop and implement effective Visual Merchandising standards, methods and compliance. The job holder will also be responsible for come up with, revise and present design ideas for displays, signages, floor plans and launches, in alignment to product, trend, target market and budget.DO - Key Responsibilities1.Business Growth.Manage development of creative and innovative Visual Merchandising solutions for the business for the concept..Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget.Maximize market share using visual merchandising skill and business awareness2.Visual Merchandising Plan and Design.Manage, conceptualize and ensure implementation of the Brand Visual Strategy .Create appealing and eye-catching visual displays that lead the customer through the entire store..Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, displays, creatives and point of sale materials etc.Plan and develop detailed guidelines and planograms for the department, followed by model store execution. .Ensure development and implementation of effective Visual Merchandising standards and methods to ensure consistency across all stores..Supervise development of creative and innovative Visual Merchandising seasonal concept solutions.Manage construction and documentation of instore creatives and window guidelines, as required for the departments. .Plan and ensure development of New Season and Brand update store set ups .Conducts market research/audit/monitor competitors and understand the latest trends.Assess and recommend action and create guidelines for promotions and events, and execution across all stores within specified timelines..Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques.3.Coordination.Manage Critical path & calendar for VM function and manage stakeholders accordingly..Collate and share guidelines feedback for territory VM teams reagrding guidelines alongwith department VM specialists..Keep a track of budget and expenses for all territories..Collate Photo reports from all territories and review with department VM specialist..Managing the events calendar, weekly bulletins and team projects trackers for the team.4.People Management.Conducting Workshops with the store teams.Developing department visual merchandising champs in regions for effective execution of guidelines and ensure consistencyDISPLAY QUALIFICATIONBasic Qualification / Education / Vocational TrainingGraduate degree in any field, preferable designAdvancedQualification / Certification / Specialist TrainingMicrosoft Office. Proficiency in Photoshop, Illustrator, or other visual design toolsEXPERIENCEMinimum Experience4 years of experienceSpecific / Relevant ExperienceProven work experience in the field of visual merchandising, including creating guidelines & planograms, floor plans, window & in-store displays, preferably in the field of makeup, perfumes, or department stores.COMPETECIESSkills and Capabilities.Demonstrable visual design skills with a strong retail merchandising portfolio.Advanced Knowledge of consumer behaviour/market trends/market forecasting techniques .Ability to analyze sales merchandising reports and survey results..Resource Management.Proficiency in English and local languageDELIVERPerspectiveKey Result Area (KRA)MeasureFinancialGaining Market Share through effective visual merchandising Increase in Market share CustomerCreative and Innovative visual merchandising concept development Internal / External Customer Feedback scoreOperational efficiency & Retail proficiencyImplementation of effective VM standards and consistency across all storesCurrent Processes (Internal)Adherence to visual merchandising standardsAchieve targeted complaince % wrt. visual merchandising standards Execution of Visual Merchandising & Marketing event calendar Meeting the set timelinesBuild for Future (Capability)Enhance the retail capability, technical and behavioural skillsNumber of training programs attended by self or team/% improvement in performance pre and post training session

Keyskills :
Visual Design Resource Management Retail Merchandising english consumer behaviour

About Company

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors.