Marketing Manager

Job Description

Main Responsibilities

• Primary responsible for developing marketing related segments of company?s objectives. Includes development and execution of long-term and annual marketing plans which incorporates marketing calendar, media plans and promotion plans. Directs the development / execution of all advertising, promotion, public relations and in-store merchandising plans for the country.
• Recommend annual marketing budget based on a percent of top-line sales. Monitor budget on an on-going basis to ensure expenditures are in-line with pre-approved contribution rate. Approval of initial budget will be provided by the Country Marketing Director.
• Provides input relative to the development of individuals?involved in marketing. Specifically, he should ensure the development of new ideas / programs on an annual basis, provide hands-on help in severe down-store situations, and conduct periodic trainings for personnel responsible for day-to-day execution.
• Selects, supervises and trains all marketing team personnel.
• Initiates and maintains continuous evaluation of market data and information related to the market including competitive brands information and monitor brand performance vs. direct competitive brands.
• Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
• Conduct demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts; research targeted markets and evaluate marketing strategies to identify potential consumers of products and / or services.
• Recommend appropriate policies regarding pricing, promotion, product and market evaluations and marketing plans.
• Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.
• Liaison with advertising agencies to ensure planned advertising are carried out correctly.
• Plans and monitor that objectives are correctly and clearly understood and implemented.

Specific DutiesTrade Marketing Activities:

• Implement trade marketing plans for relevant channels and product categories to achieve defined business objectives
• Conduct market research on market trends, consumer behavior, competitor information, etc. and provide analysis as inputs to marketing plans
• Track monthly actual trade spend against sales and analyze return on investment of each trade activity. Accrue and track trade marketing expenses according to existing plans
• Implement trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
• Execute and track progress of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives.
• Provide sales and trade spend analysis by channels, product categories, etc. Supervise feedback gathering from various sources on trade marketing plans effectiveness.
• Work closely with internal stakeholders in the execution of trade marketing initiatives to ensure holistic integration of efforts to meet customers needs.
• Work closely with clients and vendors to ensure execution of trade marketing plans (e.g. merchandising/planograms, trade promotions, in-store execution, etc.).
• Planning for having stronger loyalty programs for elite traders at the level of the country.
• Meeting with regions sales team to understand distribution challenges and listening to see wider opportunities in supporting trade channels.
• Monitoring competitors plans , shelve prices , offers and new offers.
• Watching over new entrances and their offers to the market; evaluating the positive and negative effects of it to the brands.
• Having regular monthly local trips to the regions of the country.

Consumer Marketing:The individual should have a comfort level with understanding research and analytics in an effort to create content and marketing plans that are informed by customer data. In addition, the role requires oversight of campaign analysis and lessons learned. This includes developing KPIs for external agencies/partners.This position will work closely with all departments to develop a comprehensive marketing plan for all key initiatives. In addition, he will assist the Directors in collaborating with the Brand Insights. The position reports to the Marketing Director.Responsibilities:

• Develop and oversee the strategy planning for series launches, both linear and digital.
• Define and communicate strategic positioning for series and tent pole events throughout the organization.
• Create and communicate the Creative Brief to creative teams.
• Initiate projects in accordance with the programming calendar and marketing needs.
• Collaborate with show producers and creators to ensure strategic buy-in on promotional direction for series launch campaigns.
• Utilize and leverage the Brand Insights and Audience team to strengthen strategic briefs, leveraging audience insights and qualitative and quantitative testing.
• Manage the budget associated with each work stream and ensure spend is in alignment with budget parameters.
• Work in close alignment with Director and Coordinator, and maintain frequent check-ins with Head of Department.

Keyskills :