Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.
KEY ACCOUNTABILITIES:
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Updates job knowledge by participating in educational opportunities; reading trade publications.
Following up all marketing activities including BTL, ABL.
Managing all POSM of the brand
Having the ability of studying the market in terms of competition, price, product development and finding new opportunities.
Managing to prepare well-organized presentation of the product and having full know-how of the products and can present to all sales team and other related management stake holders.
Having frequent meetings of below line sales team to understand concerns, challenges and suggestions of developing the brand.
?Assist her/his line manager with all the tasks that have been asked for.
