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Category Marketing Leader

1.00 to 10.00 Years   Sulaymaniyah, Iraq   13 May, 2022
Job LocationSulaymaniyah, Iraq
EducationNot Mentioned
SalaryNot Mentioned
IndustryFMCG
Functional AreaNot Mentioned

Job Description

Purpose of the position To execute marketing calendar in terms of plans & strategies in the market place & analysing product development requirements, customer needs, and channel-based needs of customers & looking into consumer/shoppers needs & purchasing behaviours.Responsibilities & duties1.Execution of the marketing calendar on category basis2.Product launch preparations & planning3.Running sampling in the best way that serves the brand/category4.studying consumers /shopper behaviour, their categorization & needs on regional basis5.Making analysis of consumer trends & their classification6.Follow up of the competitors & their campaigns, target consumers/end users in the FMCG sector7.Studying & recommending the right POP material for consumer attraction & call to action8.Supervising the marketing budget related part for category in order to meet the business needs9.Work closely with sales team in order to meet the set business goals.10.Execute consumer promotion campaigns & set action plans to increase consumer loyalty to our brands.

  1. Any other tasks that asked by direct superior.

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