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Senior Marketing Specialist

5.00 to 8.00 Years   Qatar   13 Jan, 2025
Ali Bin Ali
500 Jobs Openings
Job LocationQatar
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryRetail & Wholesale
Functional AreaNot Mentioned

Job Description

The Senior Marketing Specialist is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of the assigned Fashion brands. He/She is responsible for marketing activities (research, planning ,budgeting, validating, coordination and executing) for all assigned brands.Tasks and Responsibilities:

  • Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.
  • Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.
  • Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.
  • Assist marketing manager in managing integrated marketing campaigns across offline and online tactics
  • Provide recommendations for future strategic initiatives through competitive and financial analysis
  • Conduct market research to find answers about consumer requirements & competitions
  • Translate complex data and analytical models into insights that can be used to develop marketing strategies
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content, advertising & events planning, etc.)
  • Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e-mailers )
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
  • Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand
  • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
  • Implementing the digital marketing plan based on the Digital strategy of the Division
  • Creating visual concepts with designers for promotional content
  • Coordinate with principles for Content
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Work with external agencies and for events and other activations

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