Develops comprehensive marketing strategies, plans and programs with regional leadership team. Plans will be based on clear objectives, strategies and tactics.
Develops specific project or program briefs to guide internal alignment and inform the Brand team regarding creative needs.
Develops regular dashboards with key performance indicators for regional marketing efforts and campaigns.
Evaluates regional market dynamics and work to maintain crisp competitive differentiation, while supporting the master brand.
Partners with the brand management team and other key partners to meet client needs and execute campaigns to build local/regional volume, market share and program reputation/awareness.
Oversees development of specific content and collateral to support marketing programs.
Works together with other Marketing Managers to identify best practices and campaign learnings.
Manages plans and campaigns to budget.
Experience required:
Five to ten years experience in an integrated marketing environment developing and implementing actionable marketing plans within the GCC region specifically in digital marketing management from the healthcare sector.
Strong project management skills, including ability to scope and assess requirements in any given situation
Seasoned client/stakeholder management skills, ensuring alignment amongst key decision makers before proceeding with a plan or campaign
Financial and budgeting skills to ensure projects are delivered within budget constraints and expenses are tracked accurately
Outstanding team building and interpersonal skills, in complex team-oriented environments
Management experience with direct reports,
High energy professional with can do attitude and a team spirit, combined with a great attention to detail and strong professionalism
