Marketing a Communication Director

Job Description

Role Objective: The Marketing & Communications Director shall be responsible for: (a) performing all efforts for sales and leasing marketing of UDC?s assets; (b) reviewing customer satisfaction surveys and developing actions to improve it; and (c) developing and executing communication strategy.Strategic Functions

• Recommends overall marketing strategy for residential units and retail and office space.
• Oversees the creation of the brand equity and long?term brand strategy of UDC and its subsidiaries in relation to the delivery of the marketing materials required to promote UDC.
• Provides inputs to master plan for new/future developments, e.g. market intelligence, benchmarking etc.
• Presents strategic priorities and budgets/plans/actions to higher Management as appropriate.
• Aligns strategies with company vision and mission.

Marketing and Customer Satisfaction

• Leads market competitive activities, market intelligence, benchmarking
• Develops unique selling propositions, rationale and marketing calendars
• Leads the development of supporting marketing and sales materials (sales collaterals etc.)
• Leads the relationship with marketing and promotional event agencies (selection, fees etc.)
• Sets up control and monitoring mechanisms to evaluate marketing activities effectiveness
• Handles and resolves customer complaints; monitor prompt resolution according to agreed SLA
• Reviews customer satisfaction surveys; develop actions to provide customers a unique experience
• Leads the development of customer service guidelines.
• Ensures maintenance of existing and potential client database.
• Promotes UDC as a first?class international brand, utilizing brand building expertise and framework, and continually assessing the competitive landscape.
• Leads the implementation of the holistic marketing, media and advertising strategies to maintain and enhance the brand of UDC and its portfolio.
• Recommends changes in marketing philosophy and policy when such changes serve the best interests of the organization.

Communication Strategy

• Develops corporate identity, branding and communication strategy
• Handles company?s public communications, press releases and corporate events, in close coordination with Finance for all investor-related materials and events
• Leads the team to meet communications, media relations, publishing and other corporate communications targets
• Establishes and maintains ongoing relationships with mass media organizations, industry analysts, business, government, and other influences to ensure positive and accurate reporting of UDC and its projects and subsidiaries.
• Remains knowledgeable about emerging social and media methodologies and strategies.
• Provides vision to the ongoing assessment and development of the Company?s strategic plan.
• Trains and places key spokespersons to media community on corporate, project and market issues.
• Oversees the production of UDC publication/materials and ensures that the same are up to the highest standards.
• Directs and coordinates all corporate communications activities and aiding in formulating, implementation and administering of policies & procedures.
• Develops and coordinates product/project launch communication and collaterals; work closely with Marketing, Sales and Retail, Engineering and other entities to effectively translate key product positioning and message.

Policies & Procedures

• Develop and oversee the implementation of UDC?s policies, procedures and controls so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.
• Ensures compliance with approved safety, quality and environment programs.

Change Management

• Leads and directs the management of change through continuous improvement of directorate?s systems, processes and practices.
• Ensures direction of department is cohesive and towards one direction.

Budget and Reporting

• Recommends budget as per targets and objectives.
• Reviews and analyzes reports and documents prepared by staff.

Related Assignments

• Carries out and performs other related duties as specified and when required and assigned by the Line Manager to improve or enhance the efficiency of directorate?s work and performance.

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