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Head of Marketing

1.00 to 10.00 Years   Qatar   26 Jun, 2021
Starlink
1 Jobs Openings
Job LocationQatar
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryRetail & Wholesale; Consumer Electronics; Telecommunications
Functional AreaNot Mentioned

Job Description

The ideal candidate will serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.??Accountability & Responsibilities of Role:

  • Develop compelling and sustainable product positioning
  • Develop, own and drive end-to-end product marketing strategies and global marketing and indulge in pre & post campaign initiatives
  • Lead cross-functional teams to execute best-in-class product launches and initiatives.
  • Consistently analyze the market and competitive landscape. Become the internal expert on the market and provide recommendations for both product and company direction.
  • Drive awareness (both internally and externally) of market opportunities, including the challenges that customers face and how our client?s solutions can help solve these challenges.
  • Collaborate with marketing and sales to develop and execute effective lead generation and sales programs. Work with BUs to routinely evaluate and measure go-to-market program results and adapt plans based on learnings.
  • Be the champion of the product to sales. Develop and deliver sales and marketing content to help sales drive opportunities to closure. This includes the creation of product golden presentations, white papers, technical briefs, video data sheets , success story collateral, sales enablement tools, competitive information and other unique collateral such as infographics as appropriate.
  • Develop original content for, and successfully deliver, webinar presentations, conference speaking opportunities, analyst and press briefings and industry articles.
  • Observing and complying with company Standard Operating Procedures (SOPs) and HR Procedures.
  • Establish and grow the E-commerce business in Starlink, in addition to the application and website development.
  • Conduct regular market/competition analysis to ensure the right positioning of the brand, pricing and product portfolios.
  • Closely engage with retail management on product portfolio, pricing, merchanting, products launch and regular /ad-hoc promotion.

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