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Channel Planning & Campaign Management

1.00 to 10.00 Years   Qatar   05 Jun, 2022
Job LocationQatar
EducationNot Mentioned
SalaryNot Mentioned
IndustryMerchandising
Functional AreaNot Mentioned

Job Description

Role Title: Channel Planning & Campaign Management ExpertBusiness Unit: Starlink QatarDepartment / Section: MarketingA. ROLE & CONTEXTPurpose:Starlink is looking for Qualified & an expert in planning, implementing and overseeing marketing strategies for different marketing and sales channels as well as channel partners.Context:Coordinating with the marketing team in planning marketing campaigns and measuring its effectiveness.B. ROLE ACCOUNTABILITIESResponsibilities

  • Responsible for identifying new growth opportunities and developing marketing strategies to grow the business unit.
  • Manage joint venture and strategic partnerships.
  • Maintain P&L oversight for consumer promotions, sales incentives and marketing programs.
  • Responsible for directing a large, diverse marketing group that creatively leads the company in analysing market trends, opportunities and challenges.
  • Outbound Channel & Outbound Resources Dimensioning.
  • Agents Resource Allocation & Reallocation Management
  • Campaigns Creation & Testing in all the systems
  • Beta Testing of the Different Target Lists; Coordination and Automation with BI Team.
  • Ensuring smooth running of campaigns without any interruption.
  • Compile regular reports of campaign performance and results
  • Improve new campaigns using data and feedback from existing and previous projects
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success
  • Ensure campaign implementation follows organizational guidelines

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