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Arab Segment Subject Matter

1.00 to 10.00 Years   Qatar   05 Jun, 2022
Starlink
1 Jobs Openings
Job LocationQatar
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Business Unit: Starlink QatarDepartment / Section: MarketingA. ROLE & CONTEXTPurpose:Starlink is looking for an experienced Arab Segment Subject Matter Expert who can align marketing activation by intensifying media, customer story and thought leadership content to drive more engaged, connected customers.Context:Converging closely with business leaders and marketing functional experts to better leverage resources and expertise.B. ROLE ACCOUNTABILITIESResponsibilities

  • Building a deep understanding of the customer segment (personas, journey mapping) and competition, to clearly define our positioning within the segment, our messaging, and strategically build the marketing plan to drive value and cross sell.
  • Communicate segment strategy and plan to commercial leadership and cross functional stakeholders (BU, Channel and Offer Marketing) to inspire team and enable implementation of an aligned plan.
  • Delivering an innovative, customer centric marketing plan to support the annual business plan; update on a quarterly basis to support investment guidance and changes to customer needs.
  • Strategically leverage and amplify customer stories, and executive and/or subject-matter-expert speaking engagements within your marketing plan.
  • Apply analytics to monitor, measure and evaluate effectiveness of marketing programs and action key opportunities (lead management, performance measurement) to manage strong return on marketing investments.
  • Driving thought leadership and collaboration by interfacing with key stakeholders (local and global BU teams, all internal cross functional team members, agency teams, and industry associations).
  • Developing relationships with local user groups, technology along with industry associations.
  • A/B Testing of how to convince customers using different sales pitch approaches
  • Create a conjugal between Human Psychologyand Ooredoo Sales Approach.
  • Bring Psychology touch to Ooredoo Sales Process.
  • Shall do research on Ooredoo Customers Emotional/Thinking/Decision Making Patterns
  • Shall do research on Agents Sales Pitch Tones and Variations. And how to perfect them.
  • Coach Agents based on above research conclusions
  • Continuous Behavioural/Sales profiling of 50+ Arab Agents
  • Bucketing agents into Best, Average & Under performers
  • Keeping check on the quality of sales pitches for each campaign
  • Strengthen campaign planning, digital engagement, and execution to drive marketing investment that delivers greater ROI.

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