Advertising Agencies Analyst

Job Description

Job Purpose Summary:The incumbent will be responsible for the overall analytics process that delivers information, insight and recommendations that measure and optimize marketing communications. This position will provide leadership and execution in the analysis of all media and marketing communications including; data collection, developing tools and techniques for performance tracking and measurement, definition and reporting of key performance indicators, providing quantifiable recommendations for marketing advertising campaigns and content optimization. Key to this role is the ability to provide data-driven insights, which result in specific action plans and quantifiable business improvement.Essential Duties & Responsibilities by Dimensions:Shareholder & Financial:-Implement the desired budgets to facilitate the delivery and execution of the Group Communications strategy pertaining to Corporate Branding and Advertising.-Provide inputs in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the Advertising and media function and assist in monitoring their achievement on periodic basis.Customer (Internal & External):-Maintain regular contact with the advertising agency and business heads, officers and leaders to ensure full integration and fit of Advertising Communication goals and objectives with Business goals and objectives.-Identify key local and state reporters; establish and maintain relationships with them.-Develop a strong partnership relationship with newspapers, television stations and other media communications.Internal (Processes, Products, Regulatory):-Develop analytics and business intelligence process through alignment of performance metrics, analytics structure and reporting with overall business and marketing objectives.-Provide guidance and best practices expertise to key business partners around scoping, designing, executing and analyzing tests-Define key performance indicators based on business and marketing goals and objectives to measure performance-Implement analysis of data, and translate to information, which will inspire strategy and optimize campaign- Reveal recommendations rooted in research and analytics to optimize marketing -Provide timely follow up on all advertising inquiries and maintain availability by telephone and email to clientele and staff members.-Work with product manager to secure sales objectives, product information and promotional requirements for assigned categories.-Help define national advertising, sales promotional and media objectives, work with company agencies and internal staff to achieve these objectives on time and within budget.-Develop effective direct marketing programs using a variety of media, including direct response TV, direct mail, print, online.-Identify, develop and review creative sponsorship and advertising packages for the Group and its associated events.-Responsible for planning and scheduling the advertising activity for each business unit. The incumbent is also responsible for pulling together all individual business unit plans to form an overall Advertising Strategy.-Set up, maintain and continually improve on workable processes for ensuring all relevant information is available and fed into advertising activity plans and campaign briefs. -Assess performance of lead agency in particular in a constructive manner; maintain view of available agency vendors their capabilities; participate and lead any re-pitch of the Banks advertising account exercise with the involvement of Head of Marketing and Research.-Co-ordinate the support of the documentation and the implementation of departmental policies and procedures which will set out the principles, methodology and techniques to establish effective Advertising policy.-Responsible for designing, developing, executing the Advertising and Branding strategy. - Facilitate the development and implementation of all marketing programs (Advertising, Promotions, and PR) to support the Group brand.-Review the conduct of quality reviews of all materials prepared by outside printers to ensure correctness and conformity with established corporate brand standards and specifications.-Ensure the production of quality bi-lingual print and audio-visual advertising materials to help promote the desired brand image.-Monitor measure and report upon effectiveness of online marketing and product initiatives, proactively identifying opportunities to enhance and optimize activities. REQUIREMENTS: Education/Experience REQUIREMENTS:-Bachelors degree preferably in Advertising related discipline.-Minimum of 6 years experience in a major bank of which at least 2 years in a managerial capacity in a similar functionRequired Special Skills:-Act as point of contact for Analytics on cross-functional teams sound understanding for what is feasible or appropriate for the culture of the organization in order to recommend appropriate advertising initiatives.-Strong organizational and project management skills, with the ability to deliver on multiple priorities.

Keyskills :

About Company

New Sourcing International (NSI) / Bluefin Talent have partnered so to offer a specialized recruitment solution within the Consulting and Financial services domains.

Working together as a specialist search and selection agency, we concentrate on blue chip financial services and strategy / technology consulting organizations across Europe and the Middle East; focusing exclusively on Financial Services, IT and Risk. Being niche allows us to offer a premium search service, tailored to overcome the technically challenging nature of recruitment for the specialist functions that we work.

We are dedicated to representing best of breed candidates in the region in our dedicated fields of employment. As such we are a leading outfit for placing ex-pats and internationally educated students in the region.

Our biggest unique selling point, is that we are steered by a dedicated team of ex-financial services and industry professionals. This allows us to offer a level of candidate pre-screening for roles, which is largely anomalous to the recruitment profession. Our ability to bridge the technical knowledge gap typical recruiters encounter, coupled with a thorough delivery process allows us to drive consistently superior results for our clients sourcing requirements. Designed to provide a fast and efficient turnaround, we minimize the use of internal resources our clients spend vetting inadequate profiles, allowing them to quickly get back to focusing on their strategic goals.

Our strength lies not only in the specialist nature of our firm, but also in the commitment we show towards our clients and candidates. We endeavour to build long-term relationships and recognise the crucial nature of communication throughout the recruitment process. Excellence, integrity, respect and transparency are cornerstone to the culture we promote.