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Digital Marketing Executive

3.00 to 5.00 Years   Dubai, UAE   17 Nov, 2023
Confidential Company
1 Jobs Openings
Job LocationDubai, UAE
EducationBachelor's degree / higher diploma
Salary$2,000 - $3,000
IndustryFMCG; Consumer Packaged Goods Manufacture; Retail & Wholesale
Functional AreaNot Mentioned

Job Description

Job Purpose:The Digital Marketing Executive will play a pivotal role in enhancing our digital presence and promoting our portfolio of consumer goods across the Middle East. This Role will encompass a broad spectrum of digital marketing activities, contributing to brand awareness, customer engagement, and sales growth.Key Responsibilities:

  1. Digital Marketing Strategy: Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and sales growth in the Middle East region.
  2. Social Media Management: Manage and maintain the companys social media profiles on platforms such as Facebook, Instagram, Twitter, and , ensuring consistent and engaging content.
  3. Content Creation: Create compelling and relevant content for digital marketing campaigns, including social media posts, blog articles, email marketing, and more.
  4. Email Marketing: Plan and execute email marketing campaigns to reach and engage with our customer base, ensuring the delivery of promotional content and newsletters.
  5. SEO and SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) campaigns to improve website traffic and search engine rankings.
  6. Analytics and Reporting: Monitor and analyze the performance of digital and social media marketing campaigns using tools like Google Analytics and provide actionable insights for continuous improvement.
  7. Website Management: Collaborate with the web development team to ensure the company website is up-to-date, user-friendly, and optimized for conversions.
  8. Paid Advertising: Plan, implement, and manage paid advertising campaigns (direct and through media agency), such as Google Ads and social media ads, to drive traffic and conversions.
  9. Market Research: Stay updated on industry trends, market conditions, competitor activities, and consumer behaviour to inform / support in developing digital marketing strategies.

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