| Job Location | Tunisia |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
Brand Managerdate posted 06/13/2022 contract type Full time job id R2648667 location M‚grine, TunisiaRole Purpose :Contributes towards the Sanofi ?Play to Win? ambition by adopting the global franchise/category/brand strategy. Improves brand growth and business performance by leveraging real time data and results and by deeply understanding the behaviour change of the people we serve. Applies relevant aspects of the Winning Way of Marketing to build deep local understanding of the people we serve. Adopt and amplifies global brand assets and brand positioning to create memorable omnichannel brand experiences. Works collaboratively with the local cross-functional team and builds strong agency partnerships to deliver best in class brand experiences.Key Accountabilities : Develops a deep local understanding of the people we serve along the experience journey Uses local insight to activate the global brand strategy and brand positioning Develops and executes an integrated local brand plan and collaborates with the local cross-functional team to achieve this Supports the deployment of the integrated omnichannel strategy locally. Uses an optimised media mix to deliver memorable brand experiences and the required behaviour change Adopts and amplifies global brand assets across the experience journey. Partners with cross functional Glocal teams and agency partners to achieve this Provides clear and motivating briefs to inspire and guide agencies to adopt/localise global brand assets and to create local media campaigns Manages local budgets and continuously evaluates and optimizes brand performanceKey Deliverables : Local brand plans (cross-functionally and Glocally aligned with a focus on How to Win) Experience journey incorporating key local insights Localised omnichannel strategy and personas based on global segment(s) Single minded briefs and briefings to localise global assets and develop media plans Excellent agency partnerships and engaged cross-functional teams ? Agile improvement loops based on real time analyticsEducation and Experience :Marketing with business/medical knowledge/experienceKey capabilities:Challenging the status quo Agility Mastering communication techniques Ability to teamwork & decision making At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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