Retail Marketing Manager Power Tools f m

Job Description

Company DescriptionRobert Bosch Tunisie is a new company of the Bosch Group located in Tunis, Tunisia. We operate in the business divisions Automotive Aftermarket, Power Tools and Thermo Technology.At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people?s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.Join in and feel the difference.We are seeking to hire a dedicated, organized, and efficient ?Retail Marketing Manager _ Power Tools f/m? to join our team. In this role, you will work closely to coordinate and complete position tasks as the following:Product

• Analyze markets requirements;
• Implement suitable product range for Tunisia;
• Implement GAP analysis and define missing products / feedback to RBU marketing;
• Coordinate central/local product promotions and ensure successful implementation;
• Support professional launch of new products;
• New product and promotional products planning;

Price & Profit Management

• Implement Price benchmark vs competitors;
• Propose price positioning of Bosch in country;
• Manage the gross margin of the product portfolio in line with the central gross margin% target;

Promotion

• Create/coordinate central, regional and local promotions;
• Supports the development of the region?s brand visibility according to Bosch CI;
• Support creation/update/adaptation of regional/local communication material;
• Liaise with local advertising agency;
• User focused activities: Implement and coordinate key professional management, coordinate brand events (roadshows, exhibitions,?) and trainings;

Place / Distribution

• Coordinate sell out in available distribution channels (TT, MP, Online,?);
• Support sales team in the management of key accounts & Online: multiples;
• E-commerce and key professionals. Liaise between regional accounts and local sales teams (If available). Coordinate Bosch policy towards these key accounts;
• Coordinate implementation of dealer?s visibility following Bosch guidelines;

People / Organization

• Central role in the preparation and execution of the marketing plan (country business plan) with local sales organization. The responsibility includes defining sales and marketing activities in line with the regional sales and marketing strategy;
• Systematic Liaison between local sales organizations in the region for coordinated activities: new products introduction, sales promotions;

Planning

• Sales Planning;
• Follow-up of stock;
• Implement actions to avoid over-stock & stock-out;

Market surveysConduct market surveys and analyze market trend;MAJORCHALLENGES:

• Sales in country of Business units tools (as per definition above);
• Sales focus products;
• Share of new products in total sales;
• Implementation of all planned activities in a timely manner as defined in marketing plans;

Qualifications

• Graduate in business administration (MBA helpful) with emphasis on marketing;
• Fluent in French, Arabic andEnglish;
• Minimum 5 years of business experience in the same or comparable business field, (cross functional team experience and experience in channel management are a plus);
• Strong attention to detail with excellent organizational andtime management skills;
• Good working knowledge of MS office (PowerPoint, Word, Excel);
• Ability to communicate effectively both internally and externally with high attention to details;
• Self-directed, self-motivated with the ability to work independently and as an integral member of a team.

Come join a creative team, apply now!

Keyskills :