Develop and recommend marketing initiatives and plans to gain a competitive edge in the marketplace at the Point of Purchase and ensure alignment with organizational objectives
Lead and implement trade marketing initiatives to achieve brand and sales milestones in line with the business objectives (sales targets, revenue targets, increase in product/brand presence, market share, etc.)
Develop plans for trade marketing investments and ensure expenses are within the assigned budget limits to create a positive financial impact on business revenue
Identify and recommend improvement opportunities to the Sales and Brand teams to reduce business costs and enhance customer satisfaction
Develop targeted initiatives for shoppers activity which are relevant to the customer?s thematic events and shopper portfolio
Lead need-gap analysis for consumer requirements and commission market research for relevant sectors relating to the shopper and brand portfolios through internal and external sources
Study reports related to customer needs, business opportunities and market trends and coordinate with senior management to support strategic decision making
Manage merchandising group resources, design category planograms and shelf management principles / in-store fundamentals to ensure achievement of agreed objectives and impartial service at the shelf
Conduct market visits across channels to analyze the point of purchase (POP) drivers, competitor activities, customer feedback, seasonal demand impacts, etc. and provide course corrections to internal teams if required
