Specialist Middle East a Aca

Job Description

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. With an exceptional team from around the world and speaking more than 75 languages, our diversity is one of our greatest strengths. Our core values, such as Caring About Each Other, Innovating and Improving, and Making Work Fun, propel us forward together and continuously strengthen our engaging culture. We are in growth mode and are looking to empower passionate and exceptionally talented team members.The Opportunity:We?re looking for a strategic and experienced Marketing Specialist based anywhere in the Middle East to join ApplyBoard?s Growth Marketing Team. The position is a remote-working and fixed term employment opportunity and you will be working closely with our team in Canada.In this role, you?ll be responsible for leading and executing programs for our Pakistan, Middle East and Africa International Recruitment Managers (Sales Teams). You?ll build brand awareness within our target markets, attract new partners, drive qualified student applications in the sales pipeline through our partners, and increase conversion rates through creative marketing tactics, email campaigns, events, webinars, social media campaigns, and other integrated communication programs. If you?ve got an entrepreneurial spirit, strong copywriting skills, and enjoy owning multiple elements of the marketing mix, we?d like to talk to you!What you?ll be doing everyday:

• Plan, execute, and maintain marketing programs aligned with company objectives to support your assigned market
• Develop and execute multi-channel campaigns to drive leads through our sales pipeline, from prospect to converting customers, including but not limited to: email marketing, webinars, events, direct mail, digital advertising, traditional advertising, prospecting calls, etc.
• Manage all marketing activities along the sales pipeline from prospecting new partners and onboarding to account management, increasing partner/customer engagement, conversion, and retention
• Align strategies and initiatives with annual sales plans, marketing plans, and company goals
• Deliver highly targeted and relevant messaging to improve engagement and conversion through developing a thorough understanding of your segment and personas
• Create compelling written copy to support marketing campaigns, including but not limited to emails, WhatsApp graphics, landing page copy, flyers, reports, and presentation
• Build campaigns within Salesforce Marketing Cloud, including configuration, list building, workflow setup, operation tracking, and reporting on metrics
• Establish relationships with International Recruitment Managers, keep stakeholders informed about activities, and actively report on results
• Optimize tactics and channel performance by ensuring key insights and channel best practices are provided, measured, and utilized
• Track, analyze, and report on campaign performance to sales and marketing leadership
• Other tasks as assigned

What you bring to the table:

• 3+ years of marketing experience in a fast-paced environment, preferably at a high-growth technology company
• A college diploma or university degree in marketing, sales, business administration, or a related field
• Experience developing multi-channel creative campaigns that yield results across the Middle East and/or Africa
• Demonstrated experience developing targeted messaging, and articulating your vision into compelling copy for marketing campaigns and collateral.
• Knowledge of Salesforce Marketing Cloud, or another equivalent marketing automation system
• Strong interpersonal skills with the ability to build trust and maintain relationships
• Excellent English speaking and writing skills
• A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization
• Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
• Thrives in an independent work environment with the ability to problem-solve
• Ability to work well under pressure while producing high-quality work
• A can-do attitude with a willingness to jump in and help team members as needed to achieve desired results
• Experience in marketing in the education industry or edtech is a plus
• Fluency in Arabic and/or French is a plus

?#RemoteLife at ApplyBoard:By joining our team, you have the opportunity to:

• Join the fastest-growing technology company in Canada, with many opportunities for growth and advancement
• Work alongside a globally diverse team of over 1,500 team members based in over 25 countries, who speak more than 75 languages.
• Make a difference in the lives of thousands of students as they explore educational opportunities
• Want to learn more about ApplyBoard, read our Life at ApplyBoard Blog, and be sure to follow us on our page.

About ApplyBoardApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,500 institutions across Canada, Australia, the United States, and the United Kingdom. ApplyBoard, headquartered in Kitchener, Ontario, Canada, has helped more than 300,000 students from more than 125 countries along their educational journeys since 2015.ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50? list in 2019 and #2 in 2020.ApplyBoard was also been named to ?s list of Top Startups in 2020 and 2021 and TechTO?s list of top Canadian Rocketship companies to accelerate your career in the Tech Industry.In 2021, ApplyBoard announced a C$375M Series D funding on a C$4B valuation. This funding will allow us to further invest in our technology, grow our team around the world, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.ApplyBoard is committed to providing an inclusive and diverse workplace and is an equal opportunity employer. If you require any accommodations or assistance during the recruitment process, please let us know.

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