Senior Marketing Analyst HO

Job Description

Jobs at this level are responsible for carrying out a range of marketing and corporate communication activities such as collating market data and customer requirements, participating in the design and execution of marketing initiatives and developing technical documents with direction and guidance. Also, they are responsible for implementing all planned communications initiatives including customer experience, customer lifecycle, media planning and management, exhibitions and events, seminars, eChannels (social media, online marketing, and telemarketing) and public relations etc.-Collate inputs from key stakeholders related to the feasibility of introducing a new product/service and assists in documentation of the concept.-Communicate requisite product/service improvements to the Network General Directorate basis the market data analysed by the reporting team. -Collate market and competitor data of various STC?s products and services and supervises non - complex analysis of this data, to highlight trends to reporting seniors.-Coordinate with seniors and understands the goals, plans and budgets involved for each marketing and corporate communication campaign/project, to ensure implementation of assigned tasks within the budget.-Perform routine tasks in the design of various end - to - end marketing initiatives including marketing research, competitor intelligence, market segmentation, event management, branding etc., under the guidance of immediate seniors. -Execute STC trademark registration processes and procedures by updating and maintaining a library of trademark documents -Participate in building ?brand champions? across STC, in order to ensure effective knowledge transfer of advertising and branding policies and enhance adaptability to established guidelines. -Participate in the implementation of articulated communication plans related to media relations, event management, digital marketing and public relations, as directed by the immediate senior.-Coordinate externally with relevant vendors including printing staff, graphic designers, market research companies and event managers etc. and resolves escalated simple queries related to marketing material development. -Consolidate Marketing and Corporate Communication material (such as published marketing material, policy and guideline documents, competitor intelligence documents, benchmark data) and coordinates with the Document Management Department to update the database on a regular basis. -Participate in all non - complex tasks of STC?s branding initiatives including brand image analysis and brand communication, under the guidance of immediate senior.-Develop technical reports related to marketing and corporate communications and forwards these to seniors, for review and approval.-Support in managing complaint management process to ensure that all customer complaints are properly prioritized, recorded and handled within the prescribed timelines and quality standards.-Maintain relationships with key customers in order to maximize business opportunities loyalty and retention. -Perform routine activities within the specified scope.-Resolve issues related to marketing data reporting and mitigates identified business and financial risks, in order to avoid any delays.-Assist in centralizing all Intellectual Properties (IPs) developed or acquired through corporate communication activities (brand imagery and copyrights from advertising campaigns including TV, software licenses or database accesses, etc.) and maintains a list of resources for the benefit of STC?s corporate communication professionals. -Assist in implementing brand guardianship processes, procedures and ensures effective adherence to guidelines.-Liaise with other team members to build effective working relationships and identifies synergies.-Help with routine work and escalates issues, as necessary.Liaise within the assigned team to build effective working relationships.

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