Design, develop, and implement comprehensive and integrated marketing, communications, sales, and promotion strategies to targeted groups, including new contacts and potential customers.?
?Conduct research that includes product mix, competitive analysis, pricing, USP?s, and market trends to assess actual and potential market opportunities or increase market share.?
?Responsible for the delivery and monitoring of the agreed marketing and promotion strategy by carrying out agreed tasks.?
?Plan and conduct organizing press conferences and media contact designed to create and enhance the favorable public image for the company.?
?Evaluate marketing and promotion activities on an on-going basis and provide feedback to the team and the management for performance review.?
?Prepare annual marketing and communications plans and budget (targeted media, events sponsorship, direct mail campaigns, and other below-the-line activities) for efficient management and implementation.?
Develop recruitment, training program, structuring, incentive programs, and overall management of the marketing team.?
?Determine the demand for products, its competitors, for wholesale and retail markets.?
?Develop pricing strategies to maximize the company?s profits or market share as well as ensure customer satisfaction.?
?Design and implement various corporate marketing strategies and develop activities that maximize the consumer experience and customer loyalty program.?
?Prepare monthly, quarterly, semi-annual, and annual marketing/communications performance for the management.?
?Establish marketing/sales information systems and database to include customer feedback analysis.?
?Expand and develop new business units, products, and territories and identify additional business opportunities.
Create professional designs and advertising campaigns.
Create suitable contracts and incentives system for the sales team.??
