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Marketing Executive

1.00 to 10.00 Years   Saudi Arabia   03 Jan, 2023
Al Futtaim Group
1 Jobs Openings
Job LocationSaudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

KSA National | Marketing Executive| RiyadhOverview of the role:The JH will be responsible to execute the marketing strategies and plans for B&Qin KSA. He/ She will work closely with local marketing agencies and internal AF stakeholders to manage the marketing activity within the stipulated budget. The JH will also be responsible to lead the local PR and CSR initiatives. He/ she will undertake regular sessions with consumers and customers to get insights and preferences on the brand.What you will do:-Description of Accountability:Strategy Implementation

  • Work closely with the Marketing Manager to develop and later implement the marketing strategy for B&Qin KSA. Develop a clear implementation plan for the marketing strategy that includes, ATL and BTL activities, working with influencers and focus on social media and building the brand presence on this platform.
Budget & Marketing calendar:
  • Develop the marketing calendar together with the marketing manager. This should incorporate local nuances and consider the cultural factors that impact trade. Also use innovative and new ways to reach the many. The JH will also have considerable inputs on setting the marketing budget for the local market and later ensure that all marketing activities are within the budget
Meet footfall targets:
  • Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels.
Liaison with partners:
  • Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting
Customer Database:& Loyalty
  • Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns
Corporate and Brand
  • Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
  • Ensuring the relationship with Principals and partners is nurtured and established in order to build sustainable business partnerships.
  • Compliance to Principal standard operating procedures, guidelines and relevant policies
  • Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship.

Keyskills :

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