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Marketing Automation Specialist

2.00 to 4.00 Years   Saudi Arabia, Riyadh   26 Aug, 2024
Zivra Technologies
Job LocationSaudi Arabia, Riyadh
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther
Functional AreaNot Mentioned

Job Description

We are seeking a skilled Marketing Automation Specialist to oversee and optimize our marketing automation platform and activities. The ideal candidate will have a strong background in utilizing tools like Lemnisk, Webengage, and Clevertap, Salesforce and a proven track record in driving cross-selling, upselling, activations, renewals, and customer acquisition.ResponsibilitiesPlatform Management:Manage and optimize our marketing automation platform (e.g., Lemnisk, Webengage, Clevertap) to ensure optimal performance and alignment with business goals.Develop and implement automation workflows to streamline marketing processes and improve efficiency.Integrate marketing automation platform with CRM and other relevant systems to ensure data consistency and accessibility.Campaign Execution:Develop and execute targeted marketing campaigns across various channels (email, SMS, push notifications) to drive cross-selling, upselling, activations, renewals, and customer acquisition.Analyze campaign performance metrics and make data-driven adjustments to optimize results.Create and maintain an efficient campaign calendar to ensure timely execution and alignment with marketing objectives.Customer Segmentation:Develop and implement customer segmentation strategies based on behavior, demographics, and other relevant criteria.Create personalized customer journeys and messaging based on segmentation to enhance customer engagement.Data Analysis and Reporting:Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing automation campaigns.Generate comprehensive reports on campaign performance and provide actionable insights to improve future campaigns.Identify opportunities for optimization and improvement based on data analysis.Team Collaboration:Collaborate with cross-functional teams (sales, customer success, product) to align marketing automation efforts with overall business objectives.Provide training and support to team members on the effective use of the marketing automation platform.Qualifications

  • Bachelors degree in Marketing, Business Administration, or a related field.
  • Minimum of 2 years of experience in marketing automation and digital marketing.
  • Proven experience in using marketing automation tools like Lemnisk, Webengage, or Clevertap, sales force, oracle
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Experience in cross-selling, upselling, activations, renewals, and customer acquisition.
  • Excellent project management and organizational skills.
  • Strong attention to detail and ability to meet deadlines.
Preferred Qualifications:
  • Experience with A/B testing and optimization.
  • Knowledge of CRM systems and data management.
  • Experience in e-commerce or subscription-based businesses.
  • This job description is intended to provide a general overview of the position and responsibilities. It is not all-inclusive and may be subject to change.

Keyskills :
Salesforce Clevertap Webengage Lemnisk Oracle

About Company

Zivra Technologies

Job Source: www.linkedin.com

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