Develop and implement a channel trade marketing and distribution plan which meets the objectives of the company trade marketing and distribution plan in the areas of brand, volume, merchandising and promotion
Plan & Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility
Ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
Manage financial accounts and assets for the area/channel to ensure that trade marketing resources are secure and used in the most efficient and effective manner
Motivate, train and develop the team to ensure that Trade and Brand objectives are met through the application of a highly professional trade approach
