Head of PR & Branding - PIF Company (Saudi National)

Job Description

As the Head of PR & Branding, you will play a crucial role in shaping and establishing the companys brand image in alignment with the companys objectives. Your primary responsibility will be to develop and execute comprehensive PR strategies that effectively promote companys brand and build positive relationships with key stakeholders, ensuring consistency in brand architecture and messaging, working closely with the Brand Advisor.Client DetailsOur Client are a confidential newly established start-up, and part of a leading investment fund in line with the KSA Vision 2030. As they embark on this exciting journey, we are seeking a highly experienced and talented Head of PR & Branding to join the team.DescriptionJob Title: Head of PR & BrandingLocation: Riyadh, Saudi ArabiaType: Full-time, Independent Contributor.*Note: This is an independent contributor role initially, working closely with external PR agencies. As the company grows, there is potential for the role to evolve and expand into a leadership position, and leading a team.Responsibilities:Develop and implement an overarching PR strategy that aligns with the companys vision and objectives.Establish and maintain strong relationships with media outlets, journalists, and influencers to secure positive media coverage and maximise brand exposure. (B2B & B2G focused)Create compelling press releases, media kits, and other PR materials to effectively communicate company brand story, product launches, and corporate announcements.Collaborate with external PR agencies to coordinate media campaigns, events, and product launches.Monitor media coverage and industry trends, providing timely insights and recommendations to internal stakeholders.Act as the companys spokesperson, representing our brand and communicating key messages to the media and the public.Oversee crisis management and develop proactive strategies to mitigate potential risks to the companys reputation.Collaborate with cross-functional teams to ensure consistent messaging and brand positioning across all channels.Stay up-to-date with industry best practices and emerging trends in PR, branding, and marketing.ProfileSaudi Nationality is a requirement.Minimum of 10+ years of experience in PR, communications, or related fields.Experience working with start-ups and establishing PR functions from scratch is highly preferred.Strong written and verbal communication skills in Arabic & English. Proven track record of successful media relations and securing positive press coverage.Excellent interpersonal skills and the ability to build relationships with internal and external stakeholders.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Strategic mindset with the ability to think creatively and provide innovative solutions.Familiarity with KSA Vision 2030 and an understanding of its implications for businesses.Bachelors degree in Public Relations, Communications, Marketing, or a related field (advanced degree preferred but not mandatory).Job OfferIf you are passionate about building brands, shaping narratives, and making a meaningful impact on the companys success, we would love to hear from you.

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