Head of Marketing

1.00 to 10.00 Years Saudi Arabia 19 May, 2024

What you will do:��Marketing Strategy: in collaboration with the Central UAE Marketing team

Establish and grow all new electric mobility in KSA and driving brand awareness, consideration, and relevance amongst the target audiences.
Drive market share growth through development of brand equity and improved customer loyalty.
Develop the marketing strategy and execute the marketing plans in KSA consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communication.
The main liaison with the principal, collaborating with their global marketing teams to understand the global and regional strategic initiatives.
Managing OEM relationships that result in long-term success for both the OEM and Al Futtaim, through close collaboration and communication.
Drive digital-first, consumer centric approach across all aspects of the business together with global team.

Activation & Campaigns: in collaboration with the Central UAE marketing team

Create data driven campaign planning processes for all brands.�
Manage and coordinate external agency partners.
Lead, activate & execute consumer communications across all channels.
Oversee social media, and community management channels.
Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
Explore and implement best in class practices from our partner OEM in other markets, as well as across the industry.

Customer Experience:�in collaboration with Central UAE marketing team

Deliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assets.
Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing, Training, & POS materials.

Team Management:�

Create a high growth mindset team.
Drive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning.�
Lead a lean and effective Marketing structure & team.
Drive performance of Marketing team through measurable KPIs.
Ensure 100% compliance with Standard Operating Procedures.
Drive Al-Futtaim Values in workplace.

Keyskills :

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