Head of Admissions a Marketing

Job Description

The RoleA member of the Senior Leadership Team, and reporting to the Principal, the Head of Admissions and Marketing will provide inspiring and successful management of Downe House Riyadh?s admissions pathway. They will also contribute and support with marketing activities, communications and external relations. The successful applicant will be a key public face of the school.This is an exciting position suited to a dynamic and committed admissions, marketing, public relations and/or communications professional who combines demonstrable leadership skills with a proven sales, marketing, communications or school admissions background, ideally encompassing an international aspect.We hope this post will attract an experienced professional from the education sector. Alternatively, the role might suit an exceptional individual with wider educational or commercial experience gained outside the sector but who has an instinctive feel for the school?s stakeholders and their needs, bringing with them the relevant skills to undertake this complex and exciting job.An understanding of, and empathy with, the school?s ethos is essential.Key ResponsibilitiesThis is a wide-ranging and hands-on role requiring an individual with excellent business acumen and a clear empathy, and commitment to high-quality education together with the ethos and values of Downe House Riyadh. They will be a key public face for the school, responsible for the organisation, development, implementation and leadership of all matters related to admissions and contributing towards matters related to marketing, communications and external relations in close liaison with the Principal. This is a pivotal role and the postholder will take the lead in developing and delivering outstanding external relations strategies.School Values and Ethos

• To actively promote our unique vision through enthusiastic participation in all areas of school life.
• To share and support the school?s commitment to provide a holistic, outstanding
• education for all our pupils.
• To always set high expectations, which inspire, motivate and challenge pupils.
• To have the highest aspirations for our pupils? development and achievements, both
• in and out of the classroom.
• To offer excellent pastoral care for all pupils.

Professional Standards

• To attend assemblies, departmental meetings, parents? evenings, school functions
• and other staff meetings as applicable.
• To recognise the importance of being an exemplary role model to all children within the school.
• To maintain high standards or professional behaviour in accordance with the school ethos, including timekeeping and personal presentation.
• To take personal responsibility for evaluating and reflecting upon your work in order to continually develop and improve your practice.
• To always maintain professional and productive relationships with colleagues.

Admissions

• Responsibility for the operation and coordination of admissions processes across the school as agreed by the Principal, providing clear direction to supporting staff to ensure that systems are in place to allow timely responses to all admissions enquiries, and meet prospective families as a key face of Downe House Riyadh.
• Delivery of the school?s recruitment targets, including recruiting into the school at all entry points pupils of an appropriate number and calibre, and pupil retention, as agreed with the Principal; Delivery of the school?s recruitment targets, including recruiting into the school at all entry points pupils of an appropriate number and calibre, and pupil retention, as agreed with the Principal.
• Preparing and delivering admissions reports as required by the Principal and the Board.
• Maintenance and development of the efficiency and effectiveness of admissions procedures, taking into account the dynamic nature of the school?s key markets and the changing strategies of its competitors.
• Maintenance of efficient systems for the request, circulation and storage of references and other documentation required in respect of pupil admissions.
• Coordinate and support the assessment process for all potential pupils.
• Maintenance of all aspects of the school?s management information system
• associated with pupil management and admissions.
• Oversight and management of the scholarship, bursary and other award application processes in agreement with the Principal.
• Pro-actively plan and conduct pupil prospecting meetings outside the school premises with key stakeholders, including but not limited to, corporate and government entities.

External Relations Strategy

• To contribute and support the school?s strategic external relations plan in line with the overall school?s business strategy;
• In close collaboration with the Principal, develop and implement an effective pupil recruitment strategy including the identification of potential new markets and relationships;
• Implementation of the school?s marketing, communications and PR strategy by raising awareness and differentiation across key markets ? via effective tactical contact, advertising and communication plans;
• The development of clear action plans related to all strategic plans and the implementation of effective systems for monitoring and evaluating success.

Marketing, PR and Communications

• Effective management of high-quality stakeholder relations, with parents and pupils at the centre of all communications strategies, running the marketing department.
• Contribute and support the school?s overall events strategy including tours, open days, feeder school events, open evenings, taster events etc. ? attending these whenever necessary.
• Development and maintenance of close relationships with key feeder schools, agencies and pathways through which pupils are recruited.
• Consistent implementation of the school?s brand guidelines, providing overall editorial and design control across all communications and marketing media.
• Produce all key collateral, both print and digital, in close liaison with the Principal.
• In liaison with the Principal, support of the school?s website, with responsibility for its continual evolution, update and ongoing accuracy.
• Development and implementation of an effective digital and social media strategy.
• Undertaking market and competitor research and analysis on at least an annual basis.
• Visits to feeder schools, educational exhibitions, corporate leads, business expos and other potential recruitment events, as agreed with the Principal, as well as involvement in developing suitable links and relationships in the local community as a whole.
• In liaison with the Principal, support the Head of HR, Senior Management to ensure quality processes and communications for potential and recruited staff members;
• Support is the production of key recruitment-related collateral (for pupils and staff), both print and digital, in close liaison with the Principal.

Leadership and Management

• Management and resourcing of the admissions activities including the setting and management of objectives, targets and day-to-day staff activities.
• Contribute towards the admissions, marketing and communications related budgets.
• Analysis and forecasting of pupil numbers including the monitoring of pupil recruitment and entry-point balances.
• Monitoring and reporting of all high-level metrics, revising strategies and tactical plans where appropriate; Monitoring and reporting of all high-level metrics, revising strategies and tactical plans where appropriate.
• Provision of information relating to trends in admissions and current or emerging recruitment challenges and opportunities to the Principal.
• The development, refinement and monitoring of all admissions, marketing and communications related policies, systems and procedures in liaison with the wider team.
• Networking and relationship building with all key stakeholders: feeder schools, staff at all levels, the media, current and prospective parents and relevant agencies.
• Keeping abreast of all matters related to education in general and to the international education sector, in particular ensuring constant monitoring of relevant guidelines, compliance regulations and best practice. This will include compliance with Ministry of Education admissions regulations in the Kingdom of Saudi Arabia.
• Any other tasks that the Principal may reasonably assign as part of the pre- operations phase and beyond.

Safeguarding Responsibilities

• To comply with all safeguarding policies and procedures and ensure that any safeguarding concerns are reported in line with policy.
• To demonstrate a personal commitment to safeguarding and wellbeing.
• To engage fully in all safeguarding training as required.

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