Responsibility for the day-to-day trading of all websites, driving KPIs to increase performance andaccelerate eCommerce growth.
Lead the Ecommerce growth, developing the CMS content rollout plan in line with the departmentobjectives and strategy.
Working closely with the Agencies, Team Members to build/optimise new season product,category and attribute files, championing a luxury journey and identifying ways toimprove/enhance the shopping experience.
Managing eCommerce promotional setup and Collaborating with the ecommerce team for onsiteoptimisations product/styling recommendations.
Working closely with the digital marketing agencies to help drive traffic performance.
Overseeing day-to-day management of eCommerce activities, identifying trade opportunities
Identifying eCommerce initiatives, features and functionality to improve conversion, trade andshopping experiences to accelerate growth.
Being a key stakeholder in core page developments, e.g. Homepage, PLP, PDP, Checkout andnew Shopping hubs.
Reporting on eCommerce trade performance including KPIs, engagement
Leading and analysing performance, trends and creating forecasts and using these to developthe plan for all online trading actions.
This includes agreeing targets and approaches inpartnership with colleagues responsible for Marketing, Finance, Planning and Buying in order tomaximize ROI and sales growth.
Lead Ecommerce representation in Trading Meetings, including reporting on sales, key metricsand promotions.
Developing and management of a team of Merchandisers, supporting development goals,individual objectives and cross functional working between teams.
Ensuring Ecommerce plans are aligned as part of an overall omni-channel trading and linked tothe financial goals of the business
Developing your and therefore our knowledge of the product, market and competitor tactics, witha focus throughout on customer
Partnering with colleagues responsible for creative assets and content to ensure effective productcampaign co-ordination and to optimise product presentation to maximise sales.
Work with Ecommerce Operations to ensure stock is in place to support regular trading andpromotions. Sharing current performance to facilitate more precise outbound logistics planning.
Owning the Direct Pricing Policy ? ensuring that we remain compliant with all relevant policies.
Other duties as determined by the Director of Ecommerce
