Digital Marketing Manager

1.00 to 10.00 Years Saudi Arabia 08 Jan, 2024

Digital Marketing Manager | Al Futtaim Automotive | Electric MobilityOverview of the role:

Responsible for developing, maintaining, and executing digital campaigns/ offers to maximise enquiries, sales, retention, and loyalty for a new electric mobility brand�
Become a subject matter expert to support Digital Marketing activities; with focus on improving performance marketing effectiveness, enhancing customer engagement, increasing opportunities, improving retention, and promoting Loyalty.�
Handle the digital campaign launching process from briefing agencies to reviewing media plans and execution on timely basis.

�What you will do:��Digital Marketing ? Brand support�

To support the brand in their own organic and paid media development.�
To assist in driving digital marketing best practice within the organisation.�
Uphold divisional policies and standards, ensuring alignment to group strategy.�
To manage the use of digital media to support the company?s product strategy.�
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Digital Media & Advertising�

Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
Act as the main point of contact for all automotive media relations with a focus on increasing media efficiencies and driving divisional wide best practice.
Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
Support in end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations

Digital Campaign Planning, Analysis & Execution

Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.�
Follow up on the media plans and assist in optimizing the media plans�
Follow up on the campaigns go-live dates and make sure all campaigns are timely launched.
Analysis campaign outcomes in detail, using a variety of proprietary software applications.
Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Draw insights and present results clearly to facilitate sound decision making on next steps.

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