| Job Location | Saudi Arabia |
| Education | Bachelors degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Retail & Wholesale |
| Functional Area | Not Mentioned |
The Customer Loyalty and retention Sr. Manager role exists to maintain and grow our existing customer experience andloyalty programs and assist in designing future campaigns and programs that enable us to build strong, enduring relationshipswith ABYAT most valued customersIncrease sales growth and establish networks with third-party services to support the Rewards program and aim to achieve alarger customer acquisition across all ABYAT megastores.Main Responsibilities:? Define strategies that create moments of engagement across the customer journey thatdrive sustainable, and positive sentiment connections between the customers and ABYAT.? Managing the strategic oversight of multiple loyalty and customer experience programs andcampaigns, including assessing performance and recommending ongoing enhancements tostrengthen and improve programs.? Take ownership in all phases that include discovery, strategy, program design, userexperience, analyzing data, and leading third-party workshops.? Maintain a strong knowledge base of loyalty and customer experience trends, competitiveinsight, and new enabling technologies.? On-going development and implementation of ABYAT customer Reward program ensuring itdelivers on the company?s strategic objectives.? Design and deliver an annual Rewards marketing plan ensuring its fit with the redemptionsand overall group marketing plan.? Develop an annual and seasonal promotional calendar with the participating Business Unitsto drive sales growth back into the business and increase customer engagement in theprogram.? Develop an annual and seasonal promotional calendar with third party services to drivesales growth back into the business.? Conduct market research as required to understand the behaviors and motivations ofcustomers in relation to the Rewards program campaigns. Incorporate any insights intofuture strategic planning for the Rewards program.Knowledge andExperience:? Demonstrated ability to use initiative and apply creative ideas within a corporateenvironment.? Strong skills with P&L and can analyse and interpret financial and sales data.? Strong understanding of loyalty metrics and analytics drivers to create sales pathways.? Ability to plan and prepare for outcomes on the basis of priority and effective managementof time.? Comfortable negotiating and working with third-parties.? Technical knowledge relevant to the position, and a commitment to continuously updateskills.Education and Certifications:Bachelor Degree in Marketing / Business Administration or an equivalent
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