Work with marketing team to manage brand and marketing initiatives
Supervise consistency in brand communication and guidelines across the digital and traditional marketing communication
Create, manage and monitor the performance of ASJC and YORK Egypt Social Media and Digital activities
Support the lead generation team in extending lead generation efforts to Egypt business and market by content and/or channels
Proactively collaborate with product management and sales to develop ideas, plan and monitor creative marketing initiatives
Be the single point of contact for any marketing requirements by the LOB and coordinate accordingly with KSA team
Identify new marketing opportunities relevant to Egypt business using researches and/or data warehouse
Develop and create marketing materials, such as sales and product collateral, POSM and ensure brand guidelines are met
Assist in developing the Marketing Activity Calendar for Egypt market in coordination with KSA and alignment with the business, including and not limited to lead generation, seasonality communication, sales and brand awareness campaigns
Liaise with external vendors to execute promotional events, marketing materials and campaigns
Support in achieving marketing goals and objectives in Egypt
Manage the marketing strategy localization and adaptation to support Egypt business
Analyze and report on the performance and efficiency of marketing activities and campaigns
Support to develop and report Egypt marketing KPIs with KSA team
