Research and write editorial copy for all features including trend reports, news stories and brand profiles as well as marketing copy such as subject lines, sells and CTAs.
Produce editorial features throughout the season that support commercial objectives, are imaginative and inspired, and reflect current events, cultural shifts and emerging trends.
Self-generate stories and liaise with collaborators to secure exclusive quotes and contributions that give Harvey Nichols content credibility and editorial edge among competitors.
Support editorial pitches to senior teams within the business, bringing in-depth knowledge of your subject area to the team.
Monitor the editorial copy and tone of voice across multichannel content to ensure accuracy and consistency is maintained and free of grammatical and spelling errors.
Meet stringent deadlines while having the ability to adapt quickly to changing priorities.
Create dynamic and enticing headlines, homepage copy, and subject lines for email marketing campaigns.
Maintain the Harvey Nichols tone of voice guidelines, and update when necessary.
Liaise with Online Copywriters to insure a cohesive tone of voice between editorial copy and product copy.
Contribute ideas and copy for special projects, social media, marketing campaigns, internal presentations etc.
Influence the development of Harvey Nichols Wordpress CMS functionality, ensuring copy produced is best practice and keeping abreast of SEO changes.