Visual Merchandising Strategy: Develop and execute regional visual merchandising strategies that align with the brands image and marketing objectives.
Display Planning: Create planograms and store layouts, ensuring optimal product placement, signage, lighting, and aesthetics to attract customers.
Product Presentation: Ensure that products are presented in an organized and visually appealing manner to maximize sales and customer engagement.
Fixture and Prop Selection: Choose appropriate fixtures, props, and materials to enhance displays, aligning with the brands image and the products on display.
Guidelines and Training: Develop visual merchandising guidelines and provide training to store staff to maintain consistent visual standards throughout the region.
Inventory Management: Collaborate with inventory and supply chain teams to ensure products are available for display and manage stock rotation effectively.
Window Displays: Create captivating window displays that align with the season, promotions, and brand identity to attract potential customers.
Budget Management: Manage budgets for visual merchandising projects, striving for cost-effective solutions.
Market Research: Stay updated on market trends, customer preferences, and competitor strategies to adapt visual merchandising plans accordingly.
Regional Support: Travel to different stores within the region to assess, maintain, and improve the quality of visual merchandising displays.
Feedback and Reporting: Collect feedback from store managers, customers, and corporate headquarters to evaluate the effectiveness of visual merchandising efforts and make necessary improvements.
Compliance: Ensure that all visual merchandising efforts comply with brand standards, safety regulations, and any regional or local requirements.
