Director of Sales Marketing

Job Description

Director of Sales & MarketingThe Director of Sales and Marketing is responsible for initiating, planning, directing and managing the implementation of the Sales and Marketing strategy for the hotel.The Director of Sales and Marketing oversees and directs all aspects of the Hotels sales operation, distribution & pricing strategy, marketing and promotions, communication and public relations.The director of sales and marketing leads, directs and motivates the Sales and Marketing team and ensures the yearly sales budget is achieved and surpassed.You will work to position the hotel as a desirable destination of choice, developing the brand awareness and partnership to increase the hotel visibility and maximizing all opportunities for sales and new business.You have a strong local knowledge, awareness of competition, market trends, luxury hospitality, customer needs in order to be proactive and adapt with a strong network in the luxury industry.You will be an effective communicator, who adheres to both legal/statutory responsibilities and Company Policies and procedures.You must be able to develop and maintain effective relationships with both internal and external stakeholders.Some key responsibilities include:

• Development of the Hotel Sales & Marketing Plan and the Distribution strategy
• Preparation, Developing and execution of the Hotels Budget and S&M Team Goals & S&M Team Incentive program.
• Identify sources of business in all market segments and provide the sales elements of developing relationships with them.
• Identify other sources of potential business for the Hotel revenue and establish solicitation programs to maximize sales.
• Direct and administer the sales and marketing goals of the Hotel.
• Analyze market changes and implement programs and corrective action with the Sales and Marketing Department to meet these changes, ie.Changes in the market place.
• To ensure discussions on tactics and strategies with the General Manager are carried out.
• Ensure company and Hotels objectives are met through effective and appropriate packaging, product, pricing, and positioning of the Hotel.
• Maintain supportive internal selling and cohesion between the Sales and Marketing Department and all Departments of the Hotel.
• Recruitment, selection, training and motivates the team in Sales & Marketing Department to realize their potential and to develop individuals for advancement.
• Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals.
• Establish account qualification criteria and use market research and BI resources to identify priority markets and accounts.Assign sales personnel to ensure coverage of all major markets and segments.
• Oversee the organization and execution of familiarization/site inspection trips by major clients.
• Management reporting including Monthly Sales Reports and Forecasts.
• Develop active communication and close rapport with Luxury Partners, Luxury company, Deluxe Tour Operators, and other sources of sales information and support.
• Execute campaigns to reach specific markets and any other programs or promotions that will result in achieving the goals set out in the Hotel Marketing Plan.
• Maintain a high level of exposure Online and Offline for the Hotel in major markets
• To ensure ongoing efforts are being made to identify and develop new accounts to meet portfolio growth objectives as identified in the annual performance appraisal.
• Uses previous exposure, experience and contacts to cross-sell other properties in the Group.

Who you are:

• Excellent interpersonal, communication and organizational skills
• Strong problem-solving abilities
• Highly responsible & reliable
• Ability to work cohesively as part of a team
• Ability to focus attention on both guest needs, while balancing colleague needs, remaining calm and courteous
• Gracious and charming, delivering emotional experience with each individual guest
• Empathetic leader, you are keen to build emotional connection with your colleagues, help them develop their strength and provide regular and constructive feedback.
• You understand the meaning and importance of discretion

Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor?s limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor, visithttps://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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