com Specialist

Job Description

Description Job Purpose:To be part of the Marketing Communication team participating in setting ATL, BTL & digital strategies and implement them effectively and efficiently in order to promote the organization?s brand, products and services for the company to achieve their business objectives.Main Responsibilities & Duties:

• Handle the brand image & perception, embrace the branding guidelines across all channels, manage fully integrated campaigns from idea generation to final execution both ATL, BTL and digitally.
• Provide communication support, expertise, advice and back up plans to all segment owners and other divisions in the organization
• Monitor the production and distribution of marketing material in all channels i.e. retail, indirect...etc., along with online offline activations. Manage the media and creative agencies delivery.
• Build the Brand and embrace the corporate branding guidelines and build consistency use among all marketing related collaterals.
• Participate in developing and monitoring the Brand, Communication, Media and Digital (Social Media (SM), online, e-channels, ?etc.) strategies and aligning them together.
• Plan, organize and manage the execution for all Products &Services (P&S) launches from Branding, Advertising, Media perspective for both on-line and offline and all related production items that are ATL and BTL marketing collaterals including all the channels we are present and segments we want to target and for all our offerings.
• Negotiate the best deals for media booking, printing, production?etc.
• Adhere to the allocated budget and follow Finance Department procedures/requirements.
• Support and act as a point of reference for campaigns management and issues / challenges resolution
• Develop plans and back-up activities to overcome any incidents that may occur during the execution of the campaigns
• Evaluate campaigns performance on all channels, recommend improvements and monitor improvements implementation for better future results.
• Analyse reports, dip sticks, insights from SM comments and recommend the way forward.
• Translate P&S briefs into integrated advertising briefs and manage campaigns development with advertising, media and online agencies
• Work closely with the Marketing team and other internal units to ensure that the Zain brand values and brand image are reflected in all online/offline campaigns.
• Ensure that the P&S range is properly aligned with product positioning strategies and plans to maximize awareness and profitability.
• Ensure our communication is up to date in all our channels; Updating digital screens, monitor printing and finalization of materials such as posters, banners, brochures and other in our retail channels, indirect channel, sponsored events, activations...etc. and wherever the brand is present.
• Manage relationship with suppliers, receive feedback from subordinates and communicate performance upwards and with concerned entities for future procurement activities.
• Ensure that materials are being produced according to requirements and in a timely manner to launch fully integrated full-fledged campaign from launch day.
• Work closely with team and agencies to leverage on the different expertise within the team.
• Perform any other related duties as assigned or needed.

• Bachelor degree in Marketing or any relative field of study.
• A minimum of 3 to 5 years of relevant work experience.

• Marketing, branding, advertising, online, social media skills and knowledge
• Products & Services knowledge
• GSM market knowledge
• Product campaign management
• Research and analysis techniques
• Microsoft office Excel & PowerPoint.
• Reports writing and presentation
• Customer understanding
• Marketing communication
• Negotiation skills

Keyskills :