| Job Location | Jeddah , United Arab Emirates |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Food & Beverage Production |
| Functional Area | Not Mentioned |
JOB PURPOSE:Lead the brand management for the respective brand(s) towards the assigned Marketing Strategy & P&L targets on all aspects of the brand, including market analysis and research, product management, packaging, price, promotion, communications, sales, availability, & visibility.KEY ACCOUNTABILITIES:ÿ-Brand Equity Management Establishing and maintaining the equity of a brand*Market share*Brand awareness*Brand frequency and penetrationBrand Communication Planning Effectively developing marketing messages to the target audience*Media planning*Activation planning*Content developmentMarket Research and Analysis Collecting and analyzing relevant market data to form the business and marketing strategy.*Retail audit analysis*Insight generationProduct DevelopmentUsing market information to guide the design and development of products and promotions.*Effectively launching new products to the market.Strategic Planning Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them.*Annual brand strategy reviewTrade fundamental Management Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility, and featuring)*Brand visibility*Brand distribution
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