Specialist Performance Marketing

Job Description

Who are weWhen you think of food delivery in the MENA region, wed be pretty surprised if talabat didnt pop into your mind first! Since delivering our first order in Kuwait in 2004, weve grown quite a lot over the past 17 years. Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.Whats On Our Plate. Being part of the regional performance marketing team, the role requires the candidate to be a primary point of contact for the assigned markets while supporting and executing with the teams on budgeting, planning and strategizing the performance marketing activities and ensuring coordination with local markets and our central team in Berlin.. Adopting and driving a business growth mindset, and delivering through the digital channels with a focus on user acquisition, vertical growth, retention, measurement and audience strategy. Collaborate closely with the channel managers centrally and regionally, whilecoordinating actions with the local team (including but not limited to SEM, Paid Social,Display, Programmatic, Affiliate) to deliver the largest possible business impact whilemaintaining a relevant and localized approach. Collaborate closely with the regional brand team and country marketing team to understand the top-level strategy and translate this into channel-specific actions. Actively investigate and identify high potential opportunities to test and incorporate into the digital channel mix. Measure, analyze, and report on the performance of digital marketing campaigns incremental impact on overall business goals. Collaborate and support the Performance Marketing lead in the regional team to drive and execute the digital channel roadmaps, objective and key results and cross channel learnings across all 8 markets that talabat operates in.. Coordinate with cross-functional departments to engage support for activities aimed to drive business growth and ensure operational process efficiency. Work closely with country teams and central ASO & SEO teams on app store analysis and editorial features.What Did We Order. Minimum 2 years of hands on experience in Digital Marketing with a focus on performance and direct response (e-commerce experience is a plus). Deep understanding of conversion funnel measurement and audience targeting. Excellent knowledge of the overall digital advertising products in online and mobile app ecosystems. Track record of effectively prioritizing and managing multiple projects simultaneously. You have growth mindset - analytical, comfortable with numbers and eager to test & learn. Youll need to be flexible, performance-driven, able to work to tight deadlines and be willing to be hands-on to get the job done. Youre an expert in digital marketing and stay on top of the latest trends, technologies & developments. Bachelors degree in marketing or equivalent. Fluency in written and spoken English. (Arabic will be a plus.)

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About Company

Talabat (Arabic: طلبات, Ṭalabāt) is an online food ordering company founded in Kuwait in 2004. As of April 2021, Talabat operates in Kuwait, Saudi Arabia, Bahrain, the United Arab Emirates, Oman, Qatar, Jordan, Egypt, and Iraq. A subsidiary of Delivery Hero since 2016, Talabat became the largest online food ordering company in the Middle East.