| Job Location | Dubai,UnitedArabEmirates |
| Education | Graduate;PostGraduate;MBA/ManagementPostGraduates |
| Salary | Not Mentioned |
| Industry | Marketing/MR |
| Functional Area | Not Mentioned |
Performance Marketing ManagerJob Location : UAEResponsibilities and experience:?The ideal candidate will have a proven track record of developing data-driven campaigns that drive exceptional ROI both on a direct basis, as well as longer term brand metrics.?Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive installation and engagement of a mobile app.?Take ownership of the App Performance Marketing and tools such as Branch, Adjust, App Annie, or Google Analytics.?Drive digital branding initiatives, especially on YouTube Video Ads and have a full understanding of the digital branding metrics.?Have solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App).?Develop, execute and optimise every aspect of paid channels/campaigns (keyword development, ad copywriting, audience segmentation, bid management, budget monitoring, etc.)?Analyse paid marketing KPIs by channel/campaign and dynamically reallocate the budget to maximize the KPIs.?Contribute to setting the marketing plan for each country and forecasting targets and KPIs for paid marketing channels.?Be in constant coordination with all marketing, design & branding teams.?Provide periodic campaign performance, forecasts, and trend data analysis.Essential - Attitude, Knowledge, Education and Skills:?Strong analytical skills, from knowledge of tracking tools such as Google Analytics, to understanding the digital marketing and branding KPIs.?Strong understanding of digital marketing from a technical point of view.?Very organized, structured.?Excellent communication skills.?To have worked on App Performance Marketing and used tools such as Branch, Adjust, App Annie, or Google Analytics.?Positive attitude.?Very curious and outgoing.
Keyskills :
Marketingexperience
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