Marketing Specialist / Assistant Manager

Job Description

Roles & ResponsibilitiesMarketing and Marketing Operations:Issue creative theme brief to Agency, manage campaign with its media deliverables. Focus on Gulf news, Khaleej Times and 3rd party distribution, Metric CPC, Product specific ads.Leaflet/Print Ad Artwork Coordination - Find & Supply Product Images, Logos, Price, Offer, Grid Layout, Product Placement.Media Planning - Print Ad Booking & Schedule, Leaflet Distribution Schedule, Distribution Zone, Volume, Channel / Radio Spot Schedule, Station, Script finalization.Print Production ? Identify suppliers, design, materials, quantity, and distribution.Drive Bank Partnership as a channel to increase retail and online sell-out.Bank Partnership Sell out Campaign - Proposal, co-marketing Activities, Artwork adaptations, implementation, Campaign tracking.Manage Samsung Retail programs - Retail Activation Updates.Marketing Partnership Vendor - Planning, Meeting, Agreement, Negotiation Implementation, and contract management. Campaign Review TrackingMarketing Collateral Management - Shopping Bags, Acrylic Stands, EPP Tent Card.Marketing Campaign management - Proof of Implementation, budgeting & Claim Submission Deck Preparation. Budget allocation via Samsung's marketing support. Google ads optimization, CTR and budget utilization.Supervision of SEO, Social media and editing of blog contents & PRs.Marketing Calendar Planning, DED/DTCM permits including online monthly & annual retail participation permit.Special Event - GITEX Set up Planning & Coordination. Coordinate with SGE and malls. Negotiate rental.Manage SGE in-store Launch EventsRetail Operations:Fit out: Timely completion within 45-60 days, coordination with mall management, negotiating quotes from fit-out contractors.Merchandising Design & Layout Approval -Focus on layout measurement, EOL strategies.Roadshow Negotiation & Set up: Negotiations for prime locations, rentals, and roadshow periods.Operational Fixes Requiring Fit-Out Contractor: Handling tile, strip light, and paint reworks.Partnerships:Bank Partnership Voucher Sales ? drive sales through the channel with direct engagement with bank and financial partners.Bank Partnership Device Sales - drive sales through the channel with direct engagement with bank and financial partners.Loyalty, EPP and Co-op partnerships: Engage with Malls, Govt, semi-govt entities, loyalty program owners and managers to drive cross channel customer acquisition and transactions.Mall Marketing, Mall Operations, RDD | Ecommerce Platforms - Account Managers, Escalation Matrix | Co-marketing Brands. Collaborating for maximum sales during pre-orders and campaigns.Ecommerce & Digital:Development of Ecommerce Channels: Focus on increasing channels of customer acquisition for Jacky's website. Occasional support for issues on Amazon, Noon, Carrefour. Trust-building, fraud prevention strategies, order management.Website Development: Negotiating for UI/UX improvement, new extensions, integrations. Vendor management.CRM Implementation: Challenges include data identification, MoEngage usage, online-offline data integration.Desired Candidate ProfileBachelor's degree in marketing or related field.A minimum of 3-5 years of experience in marketing.Experience in the same industry or related field is preferred.Certifications in digital marketing or related areas are a plus.Strong analytical and problem-solving skills.Excellent written and verbal communication skills.Ability to work well in a team and collaborate with diverse stakeholders.Highly creative with a strong attention to detail.Proficiency in digital marketing tools and platforms.

Keyskills :