Head Digital Marketing

Job Description

JOB DESCRIPTIONJob Responsibilities:

• Develop and execute a comprehensive and data-driven digital marketing strategy that enhances brand visibility, customer engagement, and market share in the Gulf region.
• Oversee all digital marketing channels (e.g., website, blogs, emails, and SEO) to ensure brand consistency.
• Implement and manage robust CRM strategies to build a lasting digital connection with customers, improving customer retention and driving sales growth.
• Lead and manage the digital marketing team, ensuring clear roles, responsibilities, and performance expectations.
• Implement and manage a robust performance marketing strategy, ensuring our marketing efforts are data-driven and yield high returns on investment.
• Evaluate and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Leverage data analytics to identify trends and insights and optimize spend and performance based on the insights.
• Drive the implementation and use of marketing technology for improved performance and measure the return on investment of various initiatives.
• Work closely with internal teams, including sales and product development, to create cohesive and customer-centric marketing strategies.
• Manage relationships with external agencies and vendors to ensure that all digital marketing activities are effectively coordinated and executed.
• Monitor competition and provide suggestions for improvement.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

• A bachelors degree in marketing, Business, or a related field is required. An MBA or other relevant post-graduate qualification is preferred.
• A minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role. Experience in the Gulf region is a significant advantage.
• Proven experience in designing and implementing successful digital marketing campaigns, including performance marketing strategies.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and best practices, including proficiency in performance marketing, data analytics, and CRM systems.

• Opportunity to work with very young, dynamic and fastest growing E-com venture in GCC
• Competitive salary and bonus
• Company employee discounts across all brands
• Medical & health insurance + Visa
• Collaborative work environment
• Great and open work culture

Keyskills :

About Company

ABOUT US Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy - Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents. Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamies Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.. The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.