Consumer Insight Specialist

Job Description

The CompanyQuest Search & Selection is currently working with one of the marketing leading partners who have the rights to some of the worlds leading Fashion, Beauty, Home, Leisure, Food & Beverage brands across the Middle East.This Customer Insights Specialist you will provide inspirational and credible transformational insights to business partners. Identify strategic possibilities for business growth through market development (higher penetration, frequency, Intensity of purchase) and tactical opportunities for the marketing teams.Day-to-day responsibilities of this Customer Insights Specialist role -Be able to set relevant research programmes to deliver against business challenges and objectivesStrong understanding and relevant experience across Quantitative and Qualitative research methodologiesDistil information from primary and secondary research e.g. ad hoc, market information. Complement this by demonstrating market insight capabilitiesResponsible for building and developing relationships with own group of business partners including Brand Planning, Marketing Communications, Data & Digital Insights, Ecommerce & Customer ServiceContribute to category and strategic understanding of Consumer Habits & Attitudes, Drivers, and Strategic Pricing & PromotionsDeliver insights that improve business performance e.g. increased brand equity, strengthening brand funnelsOffer foresight rather than just insight, by proactively identifying consumer and market trends across MENHave a thorough understanding of main brands including Brand Funnel, business objectives and challenges, competition landscape & customersSolid understanding of products from main agency partners: Nielsen, Kantar & IpsosTo qualify for this Customer Insights Specialist position -4 years + experience in an FMCG or Insight Agency background either within a Customer Insights Specialist or Manager or Account Director levelAnalytically minded and numerically oriented and genuine strong mathematical baseCapability to derive insights from integration of different data set and connecting the dotsThink strategically - ability to design, develop and land research projects with a solid business impact in mind (going beyond the brief)Good project management skills specially with agencies partnersOpportunity spotting skills, with data deep diving abilitiesDevelop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to growthStrong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling wayAbility to collaborate seamless and lead across agency partners and internal teams will be crucialBenefits of the of this Customer Insights Specialist -Private Medical InsuranceBonus (up to x2 months salary)Discounts from leading brands and retailersOpportunity to travel across the GCCThis is an incredible opportunity to be part of a number of global brands and drive insights and customer strategy for the whole group. If you fell this role is for you, please apply today quoting the reference JO-2204-110088.We request that candidates send their CV as a Microsoft Word document where possible.Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

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