Category Manager

Job Description

POSITION OBJECTIVEThe job holder will be responsible for implementing merchandising strategies to develop the Concept brand on e-commerce in line with the concept objectives and ensure that positioning of the brand is consistent throughout the region and new markets DO-KEY RESPONSIBLITIES1.Strategy-Core Responsibilities:

• You merchandise the site to maximize add to cart, average basket value and sales through the planning and execution of product features, promotions and cross selling.
• You have a great eye for style and fashion and know how to present merchandise online and in emails in a way that creates visual impact and enhances the value of the offering
• You know what products to feature based on offline performance, seasonality and market trend
• You check competition and best in class retailers to research trends in products and pricing
• Youre experienced with working with Merchandising and Marketing calendars to plan your features and events
• You work jointly with the stakeholders, co-ordinate promotions and develop online exclusive promotions that align to the concept and online marketing calendar
• You plan and execute email features that drive visits and revenue
• You analyze the effectiveness of the promotions in achieving the targeted levels of sales and margins
• You assist in the creation of merchandise/ seasonal plans for the concept/ brand based on insights gained from merchandise analytics, customer preference, historical and current fashion trends
• You analyze the weekly and monthly performance VS the KPIs and present your conclusions to the online team as well as your concept
• You analyze high and low performing products and know when to make product changes
• You complete regular competitive reviews and making recommendations based on the analysis to ensure we can maximize sales and profits
• You understand how your products must be presented online to maximize conversion and consistently Q/C the site and give feedback to the content team
• Youre comfortable collaborating with the inventory and planning teams
• You ensure effective in season management (stock balancing, stock analysis, stock vs sales performance)
• You ensure optimum category inventory levels are maintained at Category level keeping in mind online trading
• You ensure excess Category inventory is not maintained at the warehouses and ensure flow of stock back to Concept/Brand
• You keep up with the latest trends in the ecommerce merchandising space
• Youre great at collaborating with and supporting warehouse operations and content management teams to ensure new batches of product go online at the right time
• You are familiar with the process of mapping product codes from different inventory and warehouse management systems

2.People Management

• Manage and support team recruitment
• Monitor team development and facilitate complaint resolution & Inhouse succession planning
• Set KRAs for direct reports and conduct performance appraisal
• Oversee team deployment and drive motivation levels of the direct reportees

DISPLAY QUALIFICATIONBasic Qualification / Education / Vocational TrainingPostgraduate degree in business administration/ graduate degree in fashion designing, merchandising or apparel production. AdvancedQualification / Certification / Specialist TrainingNA EXPERIENCEMinimum Experience9+ years of marketing, merchandising & advertising experience across industries Specific / Relevant Experience5+ years of experience in building merchandising strategies on ecommerce COMPETECIESSkills and Capabilities

• Advanced knowledge of online retail
• Budgeting and Costing
• Consumer / Market Research Methodologies
• Local Market Retail Scenario Understanding
• Financial & Business Acumen
• Problem Solving & Decision Making
• Team Management & Leadership
• Communication and Presentation Skills
• Negotiation Skills & Networking
• Planning & Execution Abilities

Keyskills :

About Company

Landmark Group is an Indian multinational conglomerate based in Dubai, UAE headed by Micky Jagtiani, who is the Founder and Chairman of the company. The group is involved in retailing of apparel, footwear, consumer electronics, cosmetics & beauty products, home improvement and baby products.