Develops integrated Marketing plans aligned with key business opportunities to drive results.
Works on brand building and product development.
Responsible and accountable for developing and executing business strategies to deliver growth in accordance with the Company?s strategic plans.
Sets projects? brand name, communication strategy, and the sub-brands, according to the target audience relevancy.
Develops ?short/long? term brand and identity strategy for active projects and future developments.
Conducts Market research and SWOT analysis to analyze the internal situation and external promotional activities and programs, and expectations for monthly sales and budgets.
Creates, sign off marketing briefs, ensuring the designs and messages meet the company/brand guidelines on the brand level
Develops strategies and executes tactics to get the word out about the Company/ Project and drive qualified traffic to its front door.
Works alongside various departments to reach the marketing plan final framework.
Sets budgets and manages the budgets of the sub-related departments/ Activities.
Sets projects sales target and Marketing communication budget.
Closely monitor and analyze sales volumes, market share trends, and competitive activity.
Sets the Marketing Department Full SOPs (Workflow, Processes & Procedures)
Oversees all communications, public relations, and promotional activities selected to support the brand and marketing strategy.
Supervises work of others, including planning, assigning, and scheduling work, reviewing work and ensuring quality standards, training staff, and overseeing their productivity.
Works alongside with Strategic Marketing Manager to develop a marketing plan, media analysis, media plan & Marketing Budget.
Tracks spending for all communication activities / bench-marking versus planned budgets.
Manages all marketing communications including press relations, speaking engagements, special events, and community outreach activities.
Overseas the digitalization process for the company along with suggesting new platforms/methods that would speed up and improve digitalization projects.
Deploys successful marketing campaigns and owns their implementation from ideation to execution.
Delivers all communication activities/ Events/ SM Campaigns within the agreed Budget.
Promotes and maintain the projects? brand to generate business
Work with agents, vendors, and members of the press to establish a high profile for the company projects.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Analyzes the performance of advertising campaigns to reach improvements suggestions
Conducts surveys on an annual basis to update information on the size of the market, Division of the market, the brand, and to meet the needs of the consumer and requested benefits.
Oversees all research and survey activities related to the real estate segments and competition.
Writes and presents reports to the higher Management
Stays informed about marketing trends and monitoring industry changes to maintain the firms competitiveness.
Monitors market trends and identifying potential areas to invest in consumer needs and competitors? spending habits.
Works in line with the need to keep the brand in front of the target audience
