Execute trade promotional plan in designated channels with crucial customers.
Looking after all trade promotions (placing promotions based on marketing calendar).
Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale).
Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions.
Category management working with each brand manager (planogram, promotion, merchandizing, communication) for key accounts or special projects.
Executing BTL activities (new product launch and listing, sampling, consumer promotions).
Actively taking part in product launch (giving presentation to sales team on new SKU), forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar.
Follow up with sales/product manager in order to achieve estimated sales on trade deals,
spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle.
Attending customer complaints and following up with the concern on solutions
Responsible for daily performance report that correlates the production performance with sales performance (assuring right product at right time).
Tracking down the sell-out data by SKU and analyze each product on weekly basis each POS/ store. Preparing sales tracker for the same.
Conducting market research such as customer questionnaires and focus groups, monitoring competitor activity, Evaluating visibility & market coverage of our products through regular market visits.
