Continually merchandise the IKEA website in the most optimal way, take care of strategic products including 3 Aces and 1 King, and price and volume products so that they are strongly promoted across the website.
Actively trade the website, review sales performances and react accordingly. Use the website to understand all the various aspects that affect the customers online journey. Ensure that website visitors can search, find, choose and buy in an optimal way.
Know the global IKEA priorities, the IKEA product range, the national market and competition, and work to support commercial activities and the commercial calendar, which will convert more visitors to customers and generate repeat visits.
Seek and identify business opportunities that will grow sales and improve gross profit by analyzing market trends and benchmarking with other eCommerce operations.
Work actively with the online product range, monitor performance and continually develop range frame options to maximize sales.
Optimize presentation and the sorting and filtering of online products to maximize all sales opportunities by being the product range specialist. Present the product range online in a commercial way to encourage customers to buy more by making it easier for them to find the right products and solutions.
Create recommendations for sales steering and the most relevant and commercial cross selling, up selling and add on opportunities, and applying these techniques to the most appropriate positions online.
Seek feedback from online customers to learn from their online browsing behaviors and shopping experience.
Optimised layout of product listing page based on commercial priorities and desired user experience.
Follow up on digital merchandising performance and share insights to secure successful add on sales.
Reflect the life at home knowledge from the local market in the range presentation the IKEA way.
Give feedback on how to improve the online experience for visitors and customers.
Co-ordinate the creation and delivery of all weekly, monthly and bi-monthly reporting, specifically providing insights and analyses across eCommerce metrics packages.
