Trade Marketing Manager Middle East

Job Description

Trade Marketing Team is a growing function in the Sales and Marketing Organization at Allurion. Our goal is clear: Support our Key Accounts and Distributors to drive efficient consumer demand for the Allurion Program. This role can be based anywhere in UAE.The Allurion Trade Marketing Manager owns for the development of the Marketing and Communications strategy of the Middle East Region and supports trade marketing efforts in other global countries. For the Middle East, the Trade Marketing Manager will work alongside our Middle East Sales Leadership Team as well as local Distributor Partners. The Trade Marketing Manager is required to understand, identify and execute growth opportunities (online and offline) in the region.The Trade Marketing Manager will own the development of the channel marketing and communication strategy in the Middle East region, including but not limited to SEO strategy for local Allurion website, and validation of agency translations for Clinic and Patient Marketing material. You will own the relationship with our Middle East distribution partners to ensure they have the marketing support, execute effective marketing campaigns and have access to marketing tools needed to drive effective patient demand in their respective countries. You will also work alongside our Distributor Partners, Sales Leadership and local KOLs to execute New Prospect events ? both virtual and in-person.You will also support our Middle East distributors, alongside the wider Allurion Trade Marketing team, in developing global initiatives that will improve brand consistency and Clinic demand generation.You will also support the Marketing efforts of our top clinics globally through training and education initiatives to help the clinics improve patient conversion rates and drive demand generation for the Allurion Program. For selected top Clinics, you will work with Physicians, Clinic Marketing Teams and Agencies in developing annual marketing plans and recommendations to grow their Clinics through efficient and effective digital Marketing ? including but not limited to ? social & search strategy, creative strategy, website & SEO.You will also help to identify best in class Allurion Global Clinic Marketing and work with clinics to quantify the impact of their marketing initiatives and share this across the wider Sales and Marketing organization. You will also support the ideation and development of product-lead social media assets to be shared with our clinics globally.As a Trade Marketing Manager, your responsibilities include,

• Overall marketing localization (30%)
  • Review and support digital team with localization of D2C assets (landing pages, ads, copywriting)
  • Review and support brand team with localization of in-clinic assets
  • Review, Support and development (with the brand team) of HCP and patient testimonials
  • Influencer management in these markets ? Allurion lead and clinic lead
  • Ensure Allurion distributor marketing adheres to Allurion brand guidelines and messaging.

• Clinic & distributor marketing ? driving demand and practice development management (65%)
  • Consult and advise clinics on coop marketing investment through tailored marketing plans
  • Work with field team clinics to upgrade to higher coop levels through implementation of these plans.
  • Proactivity work alongside field team with high potential accounts ? developing pitch documents & pitching
  • Consult and advise distributors on marketing to ensure their marketing reimbursement is invested correctly.
  • Training and education of the Allurion field Sales team & distributors and clinics
  • Continuous feedback on best practice to the trade marketing and sales team. What works, what doesn?t and analyze why
• Supporting Upstream marketing on Voice-of-Customers (5%)
  • Provide regular and ongoing support and feedback on our products to Upstream marketing team.

What we are looking for in you,

• Proficiency in English and French, Arabic in addition is a huge advantage!
• 3+ years growth hacking or online marketing experience in SEM, social media advertising in a digital marketing agency, start-ups, medical device or in the beauty/wellness/luxury industry with a stellar record
• Wellness/consumer health innovation & industry enthusiast
• Creative and eager to innovate!
• Well versed in Google Ads, social media marketing and GSuite; good expertise in SEO
• Eye for detail
• Self-motivated, with an ability and interest to work in a fast-growing company and constantly changing environment
• Entrepreneurial spirit and drive with attention to detail, efficient at multi-tasking and work independently
• Strong organizational skills with impeccable execution
• Strong presentation skills
• Team player with a good sense of humor
• Bonus: if you have design skills (Photoshop, Indesign, etc.)
• Can be based in UAE or Paris
• Willingness to travel 20% of the time

About UsAim & Enthusiasm ? Work-Life Integration ? Inclusive Benefits ? AdvancementAt Allurion, you will find a determined and hands on -cooperative culture driven by a passion for innovation that helps us all stay connected. With determination, transparency and a deep caring in helping humans form healthy habits, we?re solving one of the most important healthcare challenges in obesity. Together, we?re one global team committed to making a difference in people?s lives around the world. This is a place where you can find a career with profound purpose?transforming the lives of people through your every day work.Allurion has developed and commercialized the world?s first weight loss platform?including devices, digital therapeutics, and nutritional programs?to help treat obesity. The company has already treated over 70,000 patients, shed an estimated 1 million pounds, and grown revenues at 100%+ CAGR over the past 4 years. Were headquartered outside of Boston, with offices in Paris, Dubai and Hong Kong.The company was founded in 2009 on Harvard Medical Schools campus, to build alternative options to treat and empower millions of patients. We developed the Allurion device (formerly Elipse? device), and we manufacture and market the Allurion? Program ? a breakthrough in weight loss therapy. Patients lose on average 10-15% total body weight loss over the four-month course of device therapy, which does not require surgery, endoscopy or anesthesia.How We HireAllurion welcomes candidates from all backgrounds. We?re committed to a fair hiring process free from discrimination. If your experience is close (even if not a perfect fit) to what were looking for, please consider applying. Experience comes in many forms ? skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why were dedicated to adding new perspectives to the team and encourage everyone to apply.

Keyskills :