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Sr Web Analyst| Digital Retail

1.00 to 10.00 Years   United Arab Emirates   11 Oct, 2022
Al Futtaim Group
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Sr Web Analyst| Digital Retail| DubaiOverview of the role:The BI Developer & Analyst is responsible for maintaining and troubleshooting the Digital Retail & Omnichannel Reporting. The ideal candidate is a subject matter expert in Google Analytics / Google Tag manager and Data Visualization/BI tool. The job holder is able to manage ad-hoc analysis requests, pro-actively generate relevant & actionable data driven insights.What you will do:-Description of Accountability:

  • Work with cross-functional teams (performance marketing, CRM, UX, etc.) to understand their reporting & data needs, and subsequently translating these into easy to understand & actionable reports and insights.
  • Deliver powerful, proactive insights to drive business. Be a good storyteller and proponent of data-oriented decision making using various communication formats ? written, verbal, interactive etc.
  • Oversee technical GA and GTM integration project for both websites and apps. This would include data layer implementation, custom events, SDK implementation and enhanced E-commerce.
  • Strong understanding and implementation of various tools (e.g. advanced Excel, Tableau) as well as tools such as Google Analytics, Adjust etc.
  • Design, build and standardize dashboards (in Google Analytics, Big Query, Tableau ) that result in consistent measurement across business functions.
  • Forecasting key website metrics including traffic, conversion rate, AOV etc.
  • Setup and automate marketing and commercial dashboards
  • Make data driven recommendations for changes to improve the overall website & app
  • Understanding of Performance Marketing channels and experience in Attribution Modelling in order to optimise website traffic & marketing budget allocation

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