| Job Location | United Arab Emirates,Dubai |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other |
| Functional Area | Not Mentioned |
KEY RESULTS ACCOUNTABILITIES# Identify and develop online marketing campaigns and tools including, email marketing, newsletter marketing for RTA and its initiatives.# Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).# Support web development and marketing efforts including development of micro-site, web campaign, and site functionality.# Perform other related duties as assigned# Secure mention of RTA in major trend features covering the web.# Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.# Plan and execute on projects in close co-operation with internal RTA stakeholders (MCC team, IT Department,E-government Team, other agencies).# Monitor and evaluate new technologies and promotional vehicles to ensure that RTA is on the cutting edge of innovations in the web media space.# Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).# Collect data and evaluate performance of promotional vehicles and provide reports on successes and trendsusing key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc).# Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.# Serve as a liaison with all other departments, initiative owners and Corporate Communications team, to leverage all digital resources and assets.# Promote RTAs overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.QualificationsKNOWLEDGE,SKILLS AND EXPERIECEEducation# Bachelor degree in Marketing from a recognized university. Master preferred.Skills# Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.# Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.# Innovative problem-solver who can generate workable solutions and resolve complaints# Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.# Resourceful team player who excels at building trusting relationships with customers and colleagues.# Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.# In-depth knowledge and understanding of social media platforms and their respective participants, bloggingecosystem (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.# Search engine optimization (SEO) - highly knowledgeable of the latest techniques to get noticed and ability to provide strategic advice.# Search engine marketing and Pay per click (SEM & PPC) - know how to work with the major search enginesand social platforms and understand the best practice to drive sales.# 8 years of working experience in developing specific applications & use latest software such as GoogleAdwords and Radian preferably in international organization.# Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.# Computer-literate performer with extensive software proficiency covering wide variety of applications.# Exceptional listener and communicator who effectively conveys information verbally and in writing.Job CategoryMediaAdvertiserRoads and Transport AuthorityDepartmentMarketing & Corporate CommunicationEducational-levelBachelorRequired NationalityAll Nationalities (Priority for UAE National)Monthly SalaryUnspecifiedSchedule-TimeFull timeJob Posting16/10/2023Unposting Date15/01/2024
Keyskills :
SEO Ppc Google Adwords Sem Audience Analysis
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
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