Senior Sales Manager

Job Description

We are Heartists? ?Heartist?? describes both our culture and who we are. Everything we do comes from the heart, and we?re experts in what we do. Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things!We believe that the world is more welcoming when we?re connected. So that we see what we have in common, instead of what sets us apart.Life in Adagio & Ibis StylesWe create memorable stories for our guests and fellow Heartists? offering personalized experiences with a Glocalized urban touch.We discover together and are flexible to our guest?s discerning needs.Trendy, curious, creative and open minded blended with entrepreneurial spirit; our Heartists? bring life into the cluster.The Role:

• Under the general guidance and supervision of the Director of Sales, and within the limits of established Accor polices & procedures, is responsible for planning and managing the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.
• Is responsible for the Sales Department in the absence of the Director of Sales.
• Takes time and get to know the guests, and to be committed to service excellence.
• Is responsible for total revenue including group and transient rooms, group food and beverage, meeting room rental, local catering, and other avenues as well as assisting and actively participating in yield management strategies.
• Strategizes areas including market mix, pricing, status, direct sales, and marketing. Serves as an advisor to the Director of Sales on business intelligence.
• Develops and maintains (managed through marketing executive) media contacts, plans press conferences and other press activities. Acts as hotel?s liaison with media to promote good publicity and counteract bad publicity.
• Develops sales, marketing, co-marketing and Brandnd initiatives to actively promote & position the Adagio Brandnd and Hotel.

• Prepares, implements and compiles data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Develops new plans and programs and determine the effectiveness of current plans and programs.
• Conducts market research/surveys, actively in marketing intelligence. Monitors competitor?s activities at all times including the social media platforms and reports to the Director of Sales for further actions.
• Executes and supports the operational aspects of business booked (e.g. CVGR, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).
• Identifies new markets and business opportunities in collaboration with team and regional sales teams to increase sales.
• Demonstrates strong negotiation skills to maximize hotel profit in all revenue producing areas.

• Ensures that all Heartists in his/her team report for duty punctually wearing the correct uniform, name badge and are displaying Heartist Behaviors at all times.
• Is fully aware and conversant of ISO9001/14001 and EarthCheck policies and procedures and is responsible to integrate them in the day to day operation.

• Recruits the headcount for his/her team
• Manages his/her team in an equitable manner and in accordance with local labor laws and Accor philosophy.
• Evaluates each member of his/her team at least once a year give team members? regular feedback on their job performance.
• Displays exceptional leadership by providing a positive work environment, counselling employees as appropriate and demonstrating a dedicated and professional approach to management.
• Convenes meetings with his/her team at regular intervals for information purposes.

• Directs and manages all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
• Surveys, reviews and analyses competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence.
• Manages/directs all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments.
• Actively participates in sales presentations, property tours and customer meetings.
• Ensures optimal compliance with corporate audits.
• Manages performance issues that arise within the Sales team.

• Effectively communicates with other departments to plan and schedule S&M activities to align with organization and each department goals.
• Conducts a daily briefing with department on current key activities.
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary.
• Ensures guest and employee satisfaction, while maintaining market competitiveness and exceptional financial performance.
• Is actively involved and directs the marketing, Social Media and Digital initiatives planning and strategies with Marketing Executive.
• Participates in community and professional organizations to maintain high visibility and promote a positive image.
• Ensures constant update of new technologies and strategies to ensure the Brandnd remains at the forefront of online with the design.
• Liaises with the Sales and Digital teams in Regional office for sales and Digital initiatives and adhere to the same in enhancing the hotels revenue while calculating the ROI for each initiative.
• Liaises with Revenue Manager and General Manager for enhancing the revenue streams, new avenues and ensuring that the revenue is maximised for the hotel.
• Keeps continuous interaction with Finance department for follow-ups on credits, accounts and reports to maintain best relations and performance.
• Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.
• Able to support hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience
• Accompanies sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Acquires and develops new business accounts and preparing sales proposals for clients
• Actively involves in suggesting ideas to enhance traffic in F&B outlets and other revenue opportunities.
• Liaises with Front Office, Banqueting, F&B and Finance re: all Hotel sales activities.
• Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways.
• Manages the RFP and other administrative duties efficiently with the team.
• Is responsibl

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