Senior Manager Performance Marketing MENA

Job Description

Purpose & Overall Relevance for the Organization:Fully support and drive MENA objectives, namely to accelerate growth of the business conducted via its own eCom channels through:

• • Leading Paid Search, Programmatic Display, Paid Social and Audience Management activities to establish the adidas owned digital channels as the online destinations of choice.

• Lead the teams in devising and implementing the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies.
• Accountable for the phasing and allocation of the paid search and PM budget
• Empower and coach the Paid Search, Programmatic and Audience Management Channel Leads to deliver against KPIs and customer acquisition goals across these channels to drive adidas eCommerce MENA to achieve stated business goals
• Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements
• Responsible for top & bottom line growth of our Paid Search and Programmatic programmes to achieve sales, ROI and total contribution goals.
• Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets
• Oversee recruitment of additional or replacement team members in the agency across the Paid Search, Programmatic and Audience Management teams
• Work cross-functionally with Brand, eCom and Retail stakeholders both within the MENA organisation and globally to create synergies and explore & exploit opportunities
• Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimisation
• Lead point of contact for eCom MENA with major Search Engines (Google and Bing), external Media Agency, Ad Technology Vendors and Data Management Platforms
• Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval
• Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.
• Creating a consolidated Analytics dashboard using all possible data sources for MENA
• Audience Consolidation across touch points to create OneEM View
• Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the .Com and App user journey and milestones.
• Monthly, Quarterly and Yearly planning and budget/revenue forecasting

• Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
• Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
• Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
• Audience Management efficacy
• Marketing Working Budget allocation and phasing
• Training/partnering cluster resources

• EM DBC/DPC/DTC team and cluster + global counterparts
• EM Digital activation team
• eCom COE team
• Marketing Activation team
• Global Creative Services team
• External agency
• Brand Marketing
• Local digital marketing teams

• Bachelor or Masters Degree required, with 10+ years relevant digital marketing experience. (agency or client side)
• Experience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns
• A deep understanding of audience management, analytics, reporting and optimization
• Ability to lead digital marketing activity across multiple channels, markets and languages
• Coaching and development of teams (clusters and agency)
• Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.
• Ability to effectively develop and maintain relationships with and manage 3rd party partners
• Working knowledge of TrueClicks, GMP, Google AdWords, DoubleClick Search, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying
• Understanding of attribution modelling is valuable
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail; strong analytical skills and excellent organizational & planning abilities
• Proficient in written & spoken English
• DCO knowledge will be beneficial.

Keyskills :