Senior Manager Digital Bra a Performance Marketing MENA

Job Description

Purpose & Overall Relevance for the Organization:Creating and implementing the overall digital strategy (Brand & Ecommerce) for adidas in MENA, while ensuring alignment with the Global Brand Strategy to drive excellence in execution. Bringing in global best practices and technology advancements to grow the business. Leading and inspiring a team of digital marketers to set new benchmarks.Key Responsibilities:

• Drive digital & social media strategy for adidas in MENA and lead a team of digital marketers to create and execute flawless brand and performance marketing campaigns.
• Lead the teams in devising and implementing the Performance marketing roadmap including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more across MENA for adidas.
• Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements.
• Manage and enhance adidas brand image, position and reputation in the publics eye in accordance with brand guidelines, design formats and marketing principles.
• Accountable for the phasing and allocation of the Digital Brand and Performance marketing budget. Monthly, Quarterly and Yearly planning and budget/revenue forecasting.
• Work cross-functionally with Brand, eCom and Retail stakeholders within MENA, Emerging Markets organisation and globally to create synergies and explore & exploit opportunities.
• Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimisation.
• Ensure OTIF digital & marketing plans and strategies are in sync with business plans and the annual marketing calendar.
• Drive extensive analytics to enhance performance marketing campaigns of own eCom websites in MENA and thereby increase efficiency deliver high ROAS & overall ROI. Weekly/Monthly, Quarterly and Yearly analytics deep dive to showcase the .Com and App user journey and milestones.

OTHERS

• Liaison with global counterparts to adopt and implement global tools like adidas App, adiClub and best practices like Media Mix Modelling to lead MENA into the next level of growth.
• Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines.
• Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning.
• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and ROI.

People Management

• Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
• Provide team members/direct reports with clear direction and targets that are aligned with business objectives.

Key Relationships:

• Channel heads of DBC/DPC, DTC & WHS channel teams
• Brand Comms, Omni, Keycity and CTC teams
• EM DBC and Brand organization ? including BUs
• Global eCom & Digital teams
• External agencies

Knowledge, Skills and Abilities:

• Well versed with digital analytical tools, processes and all the latest technology advancements
• Solid understanding of the Digital & Media planning processes including benchmarking plans, media costs, consumer segmentation & consumer journey and new media trends
• Good understanding of the creative development process, layouts, and artworks
• Experience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns
• A deep understanding of audience management, analytics, reporting and optimization
• Ability to lead digital marketing activity across multiple channels, markets and languages
• Coaching and development of teams (clusters and agency)
• Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.
• Ability to effectively develop and maintain relationships with and manage 3rd party partners
• Working knowledge of TrueClicks, GMP, Google AdWords, DoubleClick Search, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying
• Understanding of attribution modelling is valuable
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail; strong analytical skills and excellent organizational & planning abilities
• Proficient in written & spoken English
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills
• Operate independently and efficiently to manage multiple tasks, media negotiations with professional judgement and discretion
• Persuasive ?Impossible is Nothing? attitude and a drive for continuous improvement

Requisite Education and Experience / Minimum Qualifications:

• Bachelor or Masters Degree required, with 10+ years relevant digital marketing experience (agency or client side)
• Additional experience in a digital start-up to be an added advantage
• Experience working with stakeholders and experts at various seniority levels
• Experience in managing the implementation/running of campaign delivery organizations
• Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus

Keyskills :