Senior Brand Manager? Gulf & Jordan

Job Description

Auto req ID: 271905BR 1. ROLE - ESSENTIAL DUTIES & RESPONSIBILITIES Include the following, while other duties may be assigned thereafter: Supports the planning and execution of brand plans via project management, aligning cross functionally and managing agencies. Also expected to monitor and analyze brand KPI?s including sales, share and consumer indicators. 2. Other Principal Accountabilities: ? Monitor and analyze all brand KPIs covering Sales, Share and Consumer KPIs + Develop brand scorecards ? Measure: Time/quality ? Support in executing plans and consumer campaigns ? Measure: Time/quality /plan KPI ? Support Marketing Manager in planning AOP ? Measure: Time/quality ? Manage budget of assigned plan ? Measure: A&M adherence ? Attend consumer interactions (groups, in-home, market visits,..) ? Measure: Time ? Monitor, measure and report brand plans & competitive activities. - Measure: Time/quality 3. Job Dimensions ? Measure = Equity KPIs, volume and share ? Measure = support in delivering sales / share / consumer KPIs ? Territory = 6 markets ? A&M control and adherence ? Support in Org action plans to improve work environment / WLB (Healthy Living) ? Focus on BTL communication, packaging, social media/digital marketing and PR MEASURES AOP development and deployment Value share Brand Health KPIs In-Market execution #LI-MENA Qualifications/Requirements Educational Credentials University Degree (BA) Or Equivalent - POST GRADUATE IN BUSINESS MANAGEMENT WITH SPECIALIZATION IN MARKETING Or Equivalent Related Experience And Training, Work Experience Minimum Of 4-5 Years of marketing experience In a similar role Language Skills - Ability To Communicate Clearly, Read And Write Effectively; In English And Arabic - English Language Level Shall Not Be Less Than Proficiency Level Other Skills and Abilities ? Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences. ? Strong Analysis/Problem solving skills ? Strong communication skills ? Team work & interpersonal skills ? Brand Management experience - consumer orientation ? Agency management exposure ? Language skills and multicultural exposure ? Demonstrated strong strategic thinking and analytical skills ? Good interpersonal / influencing style ? Exposure to Ad development and PR a requirement Competencies Required ? Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organizations goals and values. ? Dependability - Capacity to handle a heavy work volume and multiple priorities. Follows instructions, responds to management direction. Strong multitasking skills. ? Ethics - Inspires the trust of others. Works with integrity and ethically; upholds organizational values and maintains confidentiality (particularly in relation to the auditing process) ? Written Communication -Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information in both English and Arabic.Relocation Eligible: Eligible for Standard Relocation Job Type: Regular

Keyskills :