Senior Bra Planning Manager Customer Strategy a Marketing

Job Description

Our Client:Our client is a multinational retail franchise operator headquartered in the middle east. It operates 90 consumer retail brands across the Middle East and North Africa, Russia, Turkey, and Europe. Our client are looking for a Senior Brand Planning Manager - Customer Strategy and MarketingYour Responsibilities:

• Strong focus on Customer/Consumer insights via research, market, data, answering business questions with insights to craft holistic Brand Strategy
• Build the Brand Strategy for the region staying true to the Host Brand Global DNA with brand plans by market
• Working closely & building critical relationship with the Host Brands as partners to land the brand objectives, innovations in market. Be the influence & voice of the brand to the Host Brand to drive right impact.
• Build capabilities within the brand division team as well as the whole marketing organization.
• A Critical analytical Eye on the business to spot possibilities of growth and reach out to make them happen.
• Be the Interface and Single Point of contact from the Central Digital & Marketing Division to action the strategy.
• Guide the Customer & Market Knowledge team to drive the business questions, Research designs and approach.
• Develop Integrated Business Plans recommendations and strategies in partnership with the Divisions and brand leaders.
• Be the partner with the Operations team to land the brand plans in market, partner with store openings & major activations to build the brand.
• Partner with the Customer & Market Knowledge, Data, Ecom, Delivery, CRM, Loyalty to bring external & internal view to build holistic business planning to answer questions and hypothesis on how to drive the business via strong understanding and receptivity channel segmentation, ROI Bottoms up exercise.
• Per Quarter bring the impact/ results of the customer full funnel marketing for review with the Business Division head with opportunities & corrective actions as needed.
• Drive with the Marcom team and other Divisions within the Digital division (Ecom, Delivery, CRM, CS, Data Sciences) to bring brand plans to life in a customer centric OMNI-channel approach & measure their impact in a databased approach.
• Work with the Marcom Teams to deliver integrated customer led Omni-channel mix they represent the brand voice along with the brand Operations team.
• Develop customer & country-based Marketing Mix Recommendation activities & plans with the Marcom team to get the maximum out of the marketing budget.
• Report & analyze marketing activities regularly and report across division, HB & Digital division learnings/ Results and KPIs with clear improvement plans.

Your Qualifications:

• Passionate about Consumer/customer and Customer first approach
• Strong Business Acumen and Analytical capabilities
• Great Collaborators, will work and influence the organization by inspiring and adding value not by authority
• Strong Manager to coach & groom the marketing teams
• Coaching and capability building
• Working knowledge of BI tools (Power BI), Microsoft products (Excel, Word, PowerPoint), Workflow systems (Asana), Google Analytics, Social media platforms, Email solution providers
• Understanding of the different marketing communication channels (Offline media, Below the line, Digital media, performance marketing, Influencer marketing, CRM)
• A good understanding of key digital performance metrics (impressions, CTR, CPC, CPA, conversion, etc.)
• Agency expereince would be a plus
• 10-12 years of experience

Halian Group:With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.Our resourcing and smart services help you to realize tomorrows potential. Discover the amazing things possible when you bring the right people and the right technologies together.#LI-BH1

Keyskills :
Bi Tools microsoft products Google Analytics Brand Strategy Marketing

About Company

Award-Winning Tech Talent Company. We help businesses make progress, build efficiency and discover new possibilities. Our goal is to support talented individuals to explore, innovate and unleash their potential.Our success has spanned over 20 years. In that time, we’ve come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers that fulfil potential, faster.Halian's smart services, tech talent and search capability, help you to realise tomorrow’s potential. To discover the amazing things that are possible when you bring the right people and the right technology together.